AirAsia transforms into ‘digital lifestyle platform’ with new ‘super app’

AirAsia transforms into ‘digital lifestyle platform’ with new ‘super app’

AirAsia has further diversified with the introduction of a new online identity, which aims to shift the company further away from its aviation focus and turn into a ‘digital lifestyle platform’.

Airasia.com will now serve as a ‘super app’, providing 15 types of products and services under three main pillars: travel, e-commerce and fintech.

In Australia, the brand will roll out its travel component first, taking on a role that mirrors the online travel agency model.

Initially, it will offer SNAP (AirAsia flight and hotel combos), flights powered by KIWI (allows the user to book flights from any airline), activities (discounted activities, transport and more), AirAsia Shop (online duty-free store with airport or onboard delivery), and AirAsia Health (medical treatment and wellness travel packages).

The new direction has prompted the company to give itself a makeover with a new logo, tagline (‘For Everyone’) and communications style.

AirAsia’s chief brand officer, Rudy Khaw, said the brand is now much more than an airline.

“Essentially, we’ve retained the core of what has made AirAsia successful and loved, but propelled it into the future for a new age and a new world,” Khaw said.

“The new visual identity includes a contemporary, simple and digital looking logo to embody the simplicity, inclusiveness and accessibility of the brand.

“Our tagline is a simple move from ‘Now Everyone can Fly” to ‘For Everyone’, and demonstrates that we are no longer just an airline and we retain our core values of inclusiveness and accessibility for all.

“AirAsia.com is a super-app that brings together different product offerings from exciting experiences and activities to food and transportation, new shopping discoveries, seamless digital payments, and more.”

Earlier this month, AirAsia’s record label, RedRecords, released its first official single, “Passcode”, by Jannine Weigel. The airline announced its move into the music industry in December last year, partnering up with Universal Music Group.

Latest News

  • Conferences
  • Travel Agents

Travellers Choice award winners 2024 announced

This year’s Travellers Choice award winners were announced at the gala dinner at Sydney Town Hall last night. The winners are: 2024 Leading Agency Award winner: Travel and Cruise Professionals (South Australia) The Travellers Choice Leading Agency Award distinguishes a member who has enjoyed outstanding success in their individual agency business, has contributed significantly to […]

  • Conferences
  • Travel Agents

Emotional Travellers Choice Conference that wasn’t hard to bear

If Day 1 of the 2024 Travellers Choice Conference in Sydney, the first in the Harbour City for 25 years, was filled with laughter and cocktails then Day 2 of “Travelution” was an emotional roller coaster. Travellers Choice MD and new ATIA chair Christian Hunter opened the three-day conference by announcing two new initiatives. In […]

  • Tourism

ATEC celebrates industry excellence with annual awards 

The Australian Tourism Export Council (ATEC) has announced the winners of its prestigious annual awards, recognising exceptional contributions from across our tourism export industry. These awards, announced during ATEC’s annual Meeting Place event last Wednesday, highlight individuals, businesses, and partnerships which have shown outstanding leadership, dedication, and innovation in promoting Australian tourism. Captain Trevor Haworth […]

  • Hotels
  • Luxury

Accor announces the signing of Sofitel Sapa Hotel and residences

Accor has announced the signing of Sofitel Sapa Hotel & Residences, a landmark luxury development set to bring Sofitel’s French elegance to the highlands of Northern Vietnam. The project is a combination of 176 rooms and 436 branded residences. It is expected to open its doors in 2030, making another milestone in the expansion of […]

  • Events

ICC Sydney celebrates 100 events in record-breaking year

International Convention Centre Sydney, managed by ASM Global, is set to break the record for number of live events in a single year with 100 shows. The James Blunt concert taking place on 23 November marks the venue’s 100th live entertainment event in a single year. To celebrate this historic achievement, ICC Sydney is giving […]

  • Travel Agents

Last chance to win Globus family of brands’ $1K a Day Giveaway

Agents are reminded they can still enter an unmissable giveaway by making a deposited booking with Globus, Cosmos and Avalon Waterways for departures in 2025. The trade incentive will remain open to agents until 30 November. To take advantage of the offer, agents simply need to make a deposited booking with either Avalon Waterways, Globus […]

  • Events

Intrepid Travel champions responsible business at UN Global Compact Sustainability Event

Intrepid Travel championed the agenda for responsible business at the United Nations Global Compact’s UNiting Business Live Australia conference this week. During her visit to Australia, UN Global Compact assistant secretary-general, Sanda Ojiambo, met with Intrepid CEO James Thornton, where they discussed the future of sustainable practices in the travel industry. Thornton and Ojiambo discussed […]

  • Hotels

Fusion launches GLOW Bangkok Riverside

Fusion Hotel Group has opened GLOW Bangkok Riverside, a new hotel overlooking the Thai capital’s Chaophraya River from the city’s Dusit district. The modern 5-storey property features 126 rooms and suites, ranging from the Superior Room at 19-22sqm to the 40sqm River Suite. All rooms have either king-sized or twin beds, and are tastefully decorated […]

  • Hotels

Nesuto Apartment Hotels launches summer secret offers

Nesuto Hotels and Apartments has launched its summer campaign with a 25 per cent off discount across its 13 neighbourhood properties across Australia and New Zealand. Nesuto’s “unveil summer’s best kept secrets” campaign offer is valid for bookings made from 1 November 2024 until 30 March 2025, for stays until 30 June 2025. In addition […]

  • Aviation
  • Travel Agents

ATAC’s signs exclusive deal with Helloworld’s Air Tickets for enhanced air consolidation services 

Australian Travel Agents Co-operative (ATAC) has appointed Helloworld Travel’s Air Tickets as its sole and exclusive air consolidator following comprehensive market assessment on best value for its members. ATAC chairman Jack Taylor said that the appointment, effective 1 January 2025, reflects the co-operative’s commitment to securing the best value for all members. “ATAC has ambitious […]