Aman introduces its first global wellness advisor: Novak Djokovic

NEW YORK, UNITED STATES - AUGUST 26: Novak Djokovic of Serbia in action against Radu Albot (not seen) of Moldova during Men's Singles First Round match on Day One of the 2024 US Open at the USTA Billie Jean King National Tennis Center in New York, United States on August 26, 2024. (Photo by Fatih Aktas /Anadolu via Getty Images)
Edited by Travel Weekly


Aman has appointed the tennis great, Novak Djokovic as its first global wellness advisor as the luxury group expands its wellness offering.

Aman has always delivered a holistic and integrative wellness experience, designed to take care of mind, body, and spirit.

As part of a multi-year partnership, Djokovic brings his decades of success to the fore, enhancing Aman’s guest wellness offering through exclusively designed programmes and events that draw on his mental and physical wellbeing experience both on and off the court.

He will also have an adversarial role with Aman Essentials, specifically focusing on future product development and extensions of the brand.

The winner of the most number of Grand Slam titles in the history of men’s tennis, Djokovic has consistently demonstrated his dominance in the sport on an international stage and holds the world record holder for most weeks at World Number 1.

His journey extends far beyond tennis success with his dedication to fitness, innovative training techniques and strategic play having inspired countless athletes worldwide, bringing a new dimension to the game.

The partnership with Aman will grow and develop year on year, with early plans across the brand’s properties including special events for Aman Club and Residence owners, annual hosted wellness retreats, and specially curated programs available to guests year-round.

“To remain competitive at the highest level, over an extended time period, demands far more than skill,” Djokovic said.

Over the years, I have cultivated a comprehensive daily wellness routine, combining mental health, nutrition and fitness, that has enabled me to achieve sustained success both on the global stage and in my personal life. Sharing those learnings with Aman guests will be both a privilege and a pleasure.”

Aman introduces its first global wellness advisor, Novak Djokovic.Aman introduces its first global wellness advisor, Novak Djokovic.

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