Aussies pick family over friends when travelling

Aussies pick family over friends when travelling

When it comes to group travel, Australians would rather travel with family over friends, according to an Emirates Airline study.

Despite the wish to travel with family, for more than a quarter of Aussies (28.3%) it’s been over five years since their last family holiday.

The research also found that in almost half of the cases, the mother is responsible for instigating the trip.

“Although it may have been a number of years since their last family holiday, it’s heartening to see that the family holiday tradition is still valued by Australians, with mums continuing to play a key role in bringing the family together for these special trips.

“Regardless of age, the research shows that there is still a strong appetite from children, even when entering their adult years, and parents and grandparents alike to travel together as a family,” said Barry Brown, Emirates’ Divisional Vice President for Australasia.

This information comes as Emirates launches the Take Me There campaign in the lead up to Mother’s Day, to inspire Aussie families to pack their bags and travel as a family.

By sharing a photo of a previous family holiday you could win four flights to any one of Emirate’s 140 international destinations to create new memories for the coffee table album.

“Many of our Australian passengers travel with their families to visit relatives and friends overseas and we’re pleased to help connect families all over the world through our extensive network of over 150 destinations across 80 countries and territories,” said Mr Brown.

The competition is running until Tuesday April 26, with the winner announced on Mother’s Day, Sunday 8th May.

Latest News

  • Hotels

Movenpick launches the 2024 Kilo of Kindness campaign

Movenpick Hotels and Resorts has announced the launch of its 2024 Kilo of Kindness campaign, inviting guests and local communities to contribute food items, clothing, and educational supplies. They have been anchored in the spirit of generosity, and this year, more than 75 hotels and resorts across 30 countries will come together to support their […]

  • Women In Travel

Today is your last chance to enter Travel Weekly’s Women in Travel Awards

If you’ve been sitting on the fence about entering this year’s Women in Travel Awards, then now is your time to make the leap. The Women in Travel Awards highlights the incredible work of women within the travel industry and is open to female-identifying talent across all levels of their careers. It takes just 10 […]

  • Conferences
  • First Nations
  • Tourism

Indigenous tourism drives economic growth: The World Travel & Tourism Council finds

Indigenous tourism is projected to contribute US$67 billion ($AU100 billion) to the global economy by 2034, a landmark World Travel & Tourism Council has found. This economic boom is fuelled by increasing demand for authentic cultural experiences, in countries such as Australia, Canada and the United States, among others. The report showcases the sector’s role […]

  • Conferences
  • Tour Operators
  • Tourism

Perth’s Matagarup Zip+Climb becomes world’s first member of WTTC’s ‘Together in Travel’ for SMEs

Perth’s Matagarup Zip+Climb co-founder Ryan Mossny has been named the world’s first member of the World Travel & Tourism Council’s new ‘Together in Travel’ program for Small and Medium Enterprises (SME). Announced at the 2024 Global Summit in Perth (Boorloo), today the ‘Together in Travel’ program is a unique initiative aimed at providing support and […]