Australia’s most picturesque towns based (according to Instagram)

Australia’s most picturesque towns based (according to Instagram)
Edited by Travel Weekly


As Europe moves into its cold, dark winter and Australia begins its proud walk into its glorious summer, it is only natural that interest in the Land Down Under is on the up.

But what are the spots that social media users consider to be the most beautiful?

This is what the experts at MortgageBroker.com.au wanted to find out, by analysing Instagram hashtags and Pinterest pins to reveal most awe-inspiring spots that social media just can’t get enough of.

Here are the top 10 in Australia:

Ranking

Town/
Village

Instagram

Hashtags

Pinterest
Pins

Combined Social Media Appearances

1

Richmond, Tasmania

4,900,000

1,088

4,901,088

2

Byron Bay, New South Wales

3,300,000

991

3,300,991

3

Noosa, Queensland

1,700,000

1,024

1,701,024

4

Albany, Western Australia

1,300,000

1,019

1,301,019

5

Margaret River, Western Australia

874,000

1,014

875,014

6

Moonta, South Australia

768,000

310

768,310

7

Port Douglas, Queensland

561,000

1,077

562,077

8

Exmouth, Western Australia

443,000

979

443,979

9

Broome, Western Australia

433,000

983

433,983

10

Daylesford, Victoria

395,000

1,047

396,047

 

Are you outraged your hometown isn’t on the list? Here are some justifications for why the top four scored so highly:

Richmond, Tasmania

Nestled in the serene landscapes of Tasmania, the experts at MortgageBroker.com.au can reveal that Richmond tops the list as the most beautiful town in Australia, with nearly 5 million tags on social media. This historic village is renowned for its well-preserved architecture, charming cottages, and the iconic Richmond Bridge, Australia’s oldest stone-span bridge. Its quaint streets and the lush countryside make Richmond a photographer’s dream.

Byron Bay, New South Wales

Byron Bay comes in second place with 3.3 million photos on social media. Byron is known for its pristine beaches, bohemian vibes, and relaxed lifestyle. This coastal town is a hotspot for surfers, artists, and nature lovers. The Cape Byron Lighthouse offers spectacular views of the Pacific Ocean, while the town’s vibrant markets and eclectic cafes provide a rich cultural experience.

Noosa, Queensland

Noosa, located on Queensland’s Sunshine Coast, hits third place with 1.7 million pictures across Instagram and Pinterest. Noosa has stunning beaches, upscale boutiques, and the tranquil Noosa National Park is a must-visit. Visitors flock to Hastings Street for its chic restaurants and shops, while nature enthusiasts explore the park’s coastal trails.

Albany, Western Australia

The experts at MortgageBroker.com.au unveil Albany as the fourth gem on the list, with 1.3 million photos across social media. Albany is on the southern coast of Western Australia, known for its rugged coastline and rich maritime history. The town’s Anzac Centre commemorates its significance in World War I, while the dramatic cliffs of Torndirrup National Park offer breathtaking views. Albany’s charming streets and historical buildings add to its timeless appeal.

Feature image: Broome 

Email the Travel Weekly team at traveldesk@travelweekly.com.au

australia Towns

Latest News

  • Famil

TravHost launches expert hosting service to transform industry famils

TravHost offers a pioneering service bridging the gap between media professionals, travel agents and tourism organisations, addressing the demand for exceptional famil hosts. Founded by seasoned travel media professionals Fiona Harper and Carolyne Jasinski, TravHost is poised to revolutionise the way tourism organisations and travel companies approach famils. With decades of experience in tourism and […]

  • Tour Operators
  • Travel Agents

Book big and bag a spot of the TTC Tour Brand’s Top Achievers’ Famil

TTC Tour Brands’ Top Achievers Famil incentive is back, rewarding top-selling agents with the chance to embark on an unforgettable trip to a destination that remains a secret – for now. Agents who have sold any Luxury Gold, Insight Vacations, Trafalgar, Costsaver and Contiki, from 1 December 2024 to 14 March 2025, go into the […]

  • Business Travel
  • Conferences

New Zealand International Convention Centre to open in February 2026

The New Zealand International Convention Centre (NZICC) has announced it is opening its doors to New Zealand and world conferences and events in February 2026. The long-awaited NZICC is set to transform New Zealand’s conference and events industry, boosting visitation and the wider economy with its world-class facilities. Located in the heart of Auckland’s CBD, […]

  • Cruise
  • Events

AmaWaterways invites AU/NZ travel trade to An Evening with AmaWaterways events

AmaWaterways has announced the dates of its upcoming An Evening with AmaWaterways events for travel advisors, just over a year after it entered the Australian and New Zealand markets. Dedicated to travel advisors, the events will be held in six cities and will be hosted by AmaWaterways’ regional sales managers, plus feature a presentation from […]

  • Destinations
  • Tourism

Mooloolaba cruise season boosts Sunshine Coast tourism and trade

Mooloolaba is set to welcome a series of cruise ships through February and March 2025, significantly boosting local businesses and tourism to the Sunshine Coast. Their arrival is expected to create a vibrant atmosphere and provide a substantial economic uplift to the region. Viking Sky kicks off the season on Sunday 8 February, with 930 […]

  • Food & Beverage

Little Pete Brewing opens first of its kind open-air bar

Little Pete Brewing has opened a new open-air bar at 543 Step Rd, Langhorne Creek, a must-visit South Australia destination for a drink with a view. The first-of-its-kind open-air bar sits on 8ha, surrounded by vineyards and paddocks, with the Bremer River flowing nearby and framed by majestic ancient river red gums. “We always felt […]

  • Events

CENTREPIECE is set to make a splash at AIME 2025

CENTREPIECE is set to make a splash at AIME 2025 with a one-of-a-kind activation that showcases their world-class event capabilities to inspire event planners and decision-makers. CENTREPIECE is located in the heart of Melbourne & Olympic Parks, Victoria’s epicentre for live sports and entertainment and home to world-renowned venues including Rod Laver Arena, AAMI Park, […]

  • Destinations
  • Tourism

NYC Tourism + Conventions announces two exciting new events

NYC Tourism + Conventions has announced ‘NYC Off-Broadway Week 2025’ and ‘Value Family Activities’ events lined up for this year. NYC Off-Broadway Week 2025 2-for-1 ticket sales for this event have begun with this season’s program featuring 29 Off-Broadway performances, including 18 new participants. The twice-yearly program runs from 17 February through 9 March with […]

  • Events
  • Tourism

Jeju wins bid to host 2028 Asia-Pacific Microscopy Conference

The Korea Tourism Organization (KTO) has successfully secured the 14th Asia-Pacific Microscopy Conference (APMC14) for Jeju in November 2028. This was achieved in partnership with the Korean Society of Microscopy, Jeju Special Self-Governing Province, Jeju Convention Bureau, and Jeju International Convention Center. Korea was selected as the final host after strong competition at the 13th […]

  • Cruise
  • Food & Beverage

Oceania Cruises sets new standard for onboard dining: one chef for every 10 guests

Oceania Cruises, renowned for The Finest Cuisine at Sea, has set a new standard for onboard dining with an exquisite new menu evolution in The Grand Dining Room. Launching on its newest 1,200-guest ship, Allura, in July 2025, the reimagined menus introduce over 270 brand-new recipes, from curated Signature Eggs Benedict breakfast selection to a chic French […]