Australia’s South West Regional Tourism launches wellness tourism strategy
![Australia’s South West Regional Tourism launches wellness tourism strategy](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Australia’s South West Regional Tourism Organisation (ASW RTO) has launched its highly anticipated Wellness Tourism Strategy for the region. This comprehensive plan positions the region to become Australia’s premier destination for nature-based wellness tourism by 2034.
The strategy recognises the booming wellness travel industry and works to capitalise on the existing strengths of the region. From breath-taking natural landscapes and pristine beaches, to dedicated operators with a nature for nurture and holistic approach, Australia’s South West offers the perfect ingredients for a rejuvenating escape for mind and body.
Read the strategy summary here: https://corporate.australiassouthwest.com/wp-content/uploads/sites/2/2024/06/2.-FINAL-Australias-South-West-Wellness-Tourism-Strategy-Summary.pdf
The Wellness Tourism Strategy outlines a clear roadmap for achieving such ambitious goals, with key areas of focus including:
- Bringing wellness into destination marketing to enhance recognition of Australia’s South West as a leader for nature-based wellness travel.
- Fostering community and industry collaboration to enhance mutual growth and sustainable development.
- Develop nature-based wellness experiences that promote health, wellbeing and environmental connection for visitors.
- Encourage eco-friendly practices that aim to minimize environmental impact and foster long-term ecological balance.
- Support local Aboriginal tourism, collaborating with Aboriginal businesses to foster cultural exchange in wellness tourism activities.
- Identify and facilitate wellness specific superstructure to enhance the quality and accessibility of wellness facilities and services.
The launch of the ASW RTO Wellness Tourism Strategy offers a range of benefits for the region, including attracting high yield travellers that improve the economic impact of tourism in the region, as well as protecting the natural environment and nurturing visitors and local communities.
Supported by Tourism WA, the strategy has been undertaken by Australia’s South West Regional Tourism Organisation in conjunction with Destination Wellbeing and Concept 2 Strategy, with a toolkit developed to help guide wellness and tourism businesses moving forward.
You can download the toolkit here: https://corporate.australiassouthwest.com/wp-content/uploads/sites/2/2024/06/Australias-South-West-Wellness-Tourism-Industry-Toolkit.pdf
Australia’s South West CEO, Catrin Allsop said “Australia’s South West is excited to be leading the charge in positioning itself as Australia’s premier destination for nature-based wellness travel.
Our stunning natural assets, strong sense of community, and unique offerings – from luxurious accommodations to fresh, local cuisine – provide the perfect backdrop for travellers to reconnect with themselves, immerse themselves in our local culture, and experience the wonders of nature first-hand.
By promoting the region through a wellness lens, we can attract visitors who share our deep appreciation for this incredible destination and all that it has to offer both physically and mentally.”
Email the Travel Weekly team at traveldesk@travelweekly.com.au
Latest News
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
ATTA sheds light on the top trends shaping adventure travel
Surprisingly, going out in the summer without sun cream doesn't quite qualify as an adventure holiday.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Calls for cruise industry reform gather momentum as expiration on free port access looms
Cruising could get a whole lot more difficult come December this year and it's got nothing to do with the Christmas rush!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
It is the end of financial year! Take this quiz to find out your money values
Is the end of financial year ruining your peace? We have you covered with this piece.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Explora Journeys launches Destination Experiences led by adventurer Mike Horn
Explora Journeys, MSC’s luxury lifestyle ocean travel brand, has announced Destination Experiences led by renowned explorer and brand ambassador Mike Horn. From 10-20 November 2024, guests on board EXPLORA I will have the opportunity to join Horn on two extraordinary adventures, showcasing the wild beauty of Spain’s Lanzarote and La Palma islands. During a lifetime […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Zurich Insurance buys AIG travel business for $900 million
Can you insure against Bali belly? That's the real question we want to know the answer to.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Oslo – is it even a city? Norway’s hilarious new tourism campaign tells travellers not to come
This is one of the best in recent years and there's been some crackers. We want a trip to Norway now!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Cairns Harbourside Hotel launches new tropically themed event packages
We were in Cairns for TravelDAZE recently, and we will definitely be back, for the accomm if not the weather.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
I used an AI travel agent to plan a trip to Bali – here’s what happened
Whilst the itinerary wasn't bad, their ability to engage in small talk about the State of Origin was pretty subpar.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Qatar Airways looks to take a 20% stake in Virgin Australia
Qatar is so determined for more Aussie flights after last year's denial it's begun talks to buy up big!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Solomon Airlines, Qantas and Jetstar in battle of the Pacific over flights to Vanuatu
Solomon Airlines officially told us about this about 6am. Two hours later, guess who else had a similar media release.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Cathy Freeman to speak at TravelManagers annual conference
If you want to put a flame under some of your slow clients you could ask to borrow Cathy's Olympic Torch.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Introducing Cedars Mount View in Hunter Valley NSW
Planning a weekend away at the wineries? Here's your accommodation sorted... It's even got heated floors!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Marriott International Inc. partners with Markis Group
If you're thinking about quick a getaway this fine Thursday, let this Gold Coast gallery brighten your day.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Utah Office of Tourism re-appoints Canuckiwi to lead account in Australia-New Zealand
We've met Corey Marshall from Canuckiwi and can assure you there is a foot in both Kiwi and Canuck camps.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Luna Park up for sale for the first time in 20 years with $70 million price tag
If you've always wanted to own Luna Park then now is your time. Move quickly.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Crystal announces exclusive collaboration with Casino de Monte-Carlo
Crystal has enhanced its voyages with a collaboration with a leader in the world of entertainment and gaming to bring the first and only Casino de Monte-Carlo at sea. The collaboration marks a new chapter for the brand that promises guests an elevated level of entertainment and gaming experience. It debuts onboard Crystal Symphony during […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Why everybody should care that Barcelona is looking to ban Airbnb
Hotels, as a group, are now standing to attention and offering a round of applause to an Airbnb ban.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Top Sydney chefs debut at Hamilton Island Race Week
Racers are swapping the half time oranges for fine dining, something we think could be lost on a park footy team.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Foreigners to pay the price of being a tourist in Japan
It comes as no surprise to hear that cities bump up prices for tourists, but Japan is being very open about it.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Delta One Lounge at New York-JFK ushers in a new era of premium travel for airline
This is for you, aspirational airport lounger. Add this one to your New York bucket list.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
My journey: Before becoming a travel agent I was a cruise ship casino dealer
From dealing winnings hands on a cruise to selling the holidays of a life time, Greg's no doubt seen plenty of smiles!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Crystal cruises debuts new Beefbar menu
Crystal cruises has announced a new collaboration in culinary excellence with world-renowned restaurant, Beefbar being offered onboard, a first at sea. The Monte Carlo restaurant is the brainchild of restaurateur Riccardo Giraudi and has more than 20 locations worldwide in some of the most iconic cities. The brand is soon to debut in the US, […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Snow Machine Queenstown announces 2024 lineup
Over 30 local and international artists will entertain snow enthusiasts as Snow Machine 2024 kick off from 3 to 8 September with a newly announced lineup. Guests can choose to go on a skiing or boarding adventure during the day at The Remarkables or Coronet Peak, or take a more relaxed approach at the brand-new […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Stellar lineup of authors and journalists onboard Cunard’s inaugural Australian Literature Festival at Sea
They say take a good book on a cruise. With these guys you can meet the people that put pen to paper.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Sydney attractions provide 50 per cent kids’ ticket discount
Half price for half pints. Sounds like a good deal to us.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Why travel agents are overwhelmed & 5 things that can help, including choosing suppliers
Feel like you are crumbling beneath a never-ending workload? This is one for you.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
UPDATED: Where is the hell is Saipan and what does it have to do with Julian Assange?
How did we manage to link Julian Assange and our travel trade news? The intriguing island of Saipan, that's how!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Cato Touring Academy goes live following 25th anniversary celebrations
Dress ups? If you skipped uni and want to graduate in a gown and cap then this is one for you.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Explora Journeys unveils new Anthology concept
More reasons to eat and drink on our next cruise. Just don't tell our cardiologist.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Turbulence related travel insurance claims up 700% since 2022, new data reveals
No, that's no typo in our headline... Claims are up 700% and some payouts are even totalling $20,000!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
$750,000 Melbourne Cup goes on tour around Australia
If you ever wanted to clap your eyes on the real Melbourne Cup, a 1.69kg 18 carat yellow gold trophy valued at $750,000, then here are the Australian destinations where you can see it. Manufacturer of the Melbourne Cup, W.J. Sanders, and sister company, ABC Bullion, have shared the Australian destinations in the 2024 Lexus […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Qantas celebrates Paris & Olympic, Paralympic Games with French themed menu’s and amenity kits
Feast on everything from crème caramel to tuna Nicoise and Duck and pistachio pâté. No word on the snails, however.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Jetstar Asia launches direct international flights between Broome and Singapore
It is a good day to be a tourist operator in Broome!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
“Ghost in the Rocks” – Australia’s first Halloween festival
The Rocks will be transformed into a ghost town from Thursday, 31 October to Sunday, 3 November with Australia’s first Halloween festival – Ghost in the Rocks. The new festival is set to put Sydney on the Halloween map as the creative minds behind Mov’in Cinemas, Bastille Festival, and Xmas in July present Ghost in […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Boutique Resort in central Vietnam focuses on technology-led wellness
We used to have a watch that told us how healthy we were but then realised we didn't need that sort of negativity in our lives.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Plaza Premium Lounge Brisbane Airport to relocate from July 1
We can testify - lounge entry can really make a whole lot of difference when it comes to flying.