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19 September, 2024

Bali’s hospitality sector agree technology, community and cooperation are key to future

Edited by Travel Weekly

Bali’s major hospitality brands gathered in Canggu for interactive sessions to discuss the future of the hotel industry in the region and share their experiences, concerns and needs as they push for growth in 2025.

The key takeaways include emerging market trends, technology and industry cooperation.

The Trip Affiliates Network (TA Network), in collaboration with D-Edge, successfully hosted the travel industry roadshow, titled An Afternoon of Sharing and Sipping with D-Edge and TA Network.

Held at the Shore Amora Canggu, it featured hosted partners and representatives from 35 hotels, particularly focusing on the Canggu-Bali region.

Key figures from Bali‘s hospitality sector, including The Seminyak Bali, Tonys Villas and Resort, Ekosistem Hotels and Resort, Tejaprana, and GDAS Bali – Health and Wellness Resort, attended the event. Participants were given an opportunity to share their experiences, concerns and requirements as they push for growth in 2025.

The roadshow featured expert-led discussions on several critical topics:

Distribution Channel Optimisation: Guidance on how to balance direct bookings with third-party platforms (OTAs, GDS, and wholesalers) to maximize reach while maintaining profitability.
Revenue Management Tools: Introduction of advanced systems that offer real-time data and analysis, enabling hoteliers to make informed decisions on pricing, inventory, and availability.
Personalised Guest Experience: Strategies for using digital distribution channels to enhance the guest experience, increasing satisfaction and encouraging repeat stays.
Emerging Market Trends: Insights into global and local travel trends, with a particular focus on the post-pandemic landscape and how Canggu can capitalize on its unique market position.

In today’s digital era, where travelers increasingly book online through multiple platforms, it was unanimously agreed that hotels must adopt a seamless and strategic approach to distribution

Technology as a catalyst for growth

A key takeaway from the roadshow was the critical role technology plays in the future of the hotel industry. The focus was on streamlined operations, enhanced customer satisfaction and increased revenue. It was agreed that dynamic pricing, and inventory control help hotels stay competitive in an increasingly digital market.

It was agreed by Bali’s leading hotels that a collaborative environment where experiences and challenges are openly shared was key to a successful future. This sense of community was one of the event’s highlights, allowing participants to learn not only from veterans in the sector but also from each other.

“The interactive sessions enabled hoteliers to exchange insights on navigating the complexities of distribution strategies and Bali’s evolving tourism landscape,” Wilson Napitupulu, TA Network’s Regional Director (Indonesia) of Growth and Partnership, said.

“By sharing personal stories of success and struggle, participants identified common hurdles and explored collective solutions. It was an invaluable opportunity for hoteliers to realise that they are not alone in their journey and that collaboration can lead to mutual growth.”

Looking ahead at Bali’s hospitality sector

The event underscored the importance of community and cooperation within the hospitality industry.

As Bali’s market continues to grow, the right distribution strategies will be essential for securing a sustainable and prosperous future for the region’s hotels.

By equipping hoteliers with the latest tools and strategies for optimising distribution Bali’s hospitality sector will thrive and achieve new heights of success in 2025.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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