BWH Hotels prioritises growth in the Middle East

BWH Hotels prioritises growth in the Middle East
Edited by Travel Weekly


    BWH Hotels has demonstrated its commitment to growth in the Middle East with new signings and associated management agreements, adding eight hotels and one branded residence to its portfolio.

    The leading global hospitality network features a portfolio of 19 brands with nearly 4,500 hotels across all chain scale segments.

    Following a successful appearance at the annual Arabian Travel Market in Dubai, they announced plans to expand in the region. This is hot on the heels of tourism in the Middle East gaining momentum.

    BWH new hotels signings in the Middle East.

    BWH new hotels signings in the Middle East.

    These additions feature several boutique and extended stay brands, including:

    • Best Western at Taysir Hotel Makkah (150 rooms)
    • Best Western Plus at Taysir Hotel Makkah (150 rooms)
    • Best Western Premier at Taysir Hotel Makkah (150 rooms)
    • BW Signature Collection Jeddah (48 rooms)
    • Best Western Makarim Palace Rabigh (91 rooms)
    • Shades, Aiden by Best Western (120 rooms)
    • Executive Residency by Best Western, Al Shafa Hotel Jeddah (200 rooms)
    • Best Western Kindah Hotel Makkah (420 rooms)
    • Best Western Plus Madinah Hotel (560 rooms)

    Among these hotels, the Executive Residency, Best Western Kindah, and Best Western Plus mark significant milestones for the brand. These locations will be directly managed by BWH. Also, other development prospects are currently in the works.

    BWH Hotels expansion in the Middle East.

    BWH Hotels expansion in the Middle East.

    “As tourism continues to gain momentum in this region, our team is taking notice,” Wytze Van den Berg, VP international operations EMEA at BWH, said.

    “It is important for us to grow all aspects of the brand across chain scales, from value-driven offerings and boutique options to WorldHotels’ upper upscale selections. These announcements are also exciting as BWH Hotels is pleased to be directly managing three of these properties, a first of many to come for the brand in the Kingdom of Saudi Arabia.

    “It is an exciting time of growth in the region, and we are positioning our brand as an important driver in its hospitality expansion.”

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