Club Med showcases its sustainable side at AIME 2024

Edited by Travel Weekly

Club Med has wrapped up another successful year at AIME (Asia Pacific Incentives and Meetings Event), meeting with hundreds of stakeholders across the tourism industry to reinforce its positioning as a leader in sustainable tourism.

Club Med representing at AIME 2024. (Supplied)

With the business volume of Club Med’s MICE sector skyrocketing by over 800 per cent in the year 2022 to 2023, the brand has also witnessed a substantial increase in the desire for sustainable practices across meetings and events from large corporations.

Aligning seamlessly with AIME’S theme of Glocalisation “People, Planet, Purpose, Profit”, the Meetings and Events by Club Med team were on hand to showcase Club Med’s eco-initiatives, in particular, those available at its Bali and Phuket resorts.

Embodying the core belief of respecting and giving back to the communities in which its resorts are located, some of the eco-initiatives available for groups include:

Supporting disadvantaged children through a half-day of educational and fun activities.
Engaging in a unique Farm to Fork activity in partnership with AGRISUD, a program dedicated to promoting sustainable farming practices through farmer education.
Witnessing the collection and distribution of food waste from the resort to the local community with Club Med’s partner, Scholars of Sustenance.

“It’s become increasingly evident that businesses are prioritising sustainable strategies more than ever before, especially when it comes to their meetings and events and Club Med is meeting the call,” GM, Club Med Pacific, Michelle Davies, said.

“Sustainability is at the core of Club Med and the evolution of a range of initiatives such as eliminating plastic from our resorts and sourcing produce locally allow us to offer a sustainable solution for our clients that align with their values.

“We were thrilled to once again meet with both existing and prospectus clients at AIME and reinforce our commitment to the environment and local communities in which we operate in.”

For over 40 years, Club Med has contributed to biodiversity preservation and the development of local communities in which its resorts are based through the Club Med Foundation – the first ever foundation of its kind established by a company.

In 2019, Club Med elevated its sustainability strategy with the launch of Happy to Care, a scheme that ensures sustainable practices are followed throughout its resorts. Through the Happy to Care Program, Club Med has achieved a Green Globe Certification on 100 per cent of its resorts across the Asia Pacific region

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AIME 2024 club med Michelle Davies