COVID-19 gives travel an “opportunity for change” as consumer values shift, says Bruce Poon Tip
From flights with no destination to vaccine certificates a lot has changed in the travel space over the past two years, but one thing is for sure – travellers want change.
Lockdowns and major global events have given consumers the opportunity to reflect on what really matters to them and will bring new values with them as they begin to travel again.
To provide more scope on what this means for the travel industry, G Adventures has consulted with its panel of avid adventurers to identify the top 10 trends for travelling in 2022 providing insights into how people want to travel and where they want to go.
Bruce Poon Tip, founder of G Adventures, said the trends clearly reveal the pandemic has produced a more conscious traveller and has presented operators with a huge opportunity for change.
“This pandemic has woken travellers up and given them a chance to reflect on how they were travelling before,” he said.
“The data tells us people have become more purposeful and intentional about how and why they are travelling, and where they are going, and that they are recognising the positive impact travel can have on local communities when decisions are made wisely.
“These trends point towards a seismic shift in travellers’ habits. It only takes a small number of people to make a huge difference, and travellers are finally seeing how smart choices can positively benefit local people, and deliver a richer travel experience at the same time.”
Here’s a rundown of what G Adventures uncovered:
-
Community tourism is the solution to responsible travel
According to G Adventures’ latest panel research, close to a third (28 per cent*) of Aussie and Kiwi respondents said they will place more focus on travelling responsibly in 2022.
With the increased focus on community and support of locally-owned businesses fostered during the pandemic, it makes sense that this mindset carries over into international travel plans.
Travellers are looking for adventures that support community tourism, and trails are a great way for tourists to spread wealth through multiple smaller villages.
Destination: In April 2022, following two years of extensive restoration, the Kingdom of Bhutan will reopen its historic and sacred Trans Bhutan Trail for the first time in 60 years, supporting remote communities through community tourism.
Serendipitously, bookings to Bhutan are up 60 per cent globally for 2022.
-
Travellers care most about supporting local people
The most important factor for Aussies and Kiwis when they travel is that their money benefits local people, at 68 per cent.
This trend has been intensified by the impact of the pandemic on countries that rely on tourism for their economic survival and came in well ahead of other important considerations such as minimising one’s carbon footprint and/or reducing plastics consumption (both at 15 per cent globally).
Destination: Egypt’s tourism industry was devastated by the Arab Spring and again by the pandemic, but it was one of the first to reopen to tourism this year.
In 2022, Egypt has increased its share of bookings by 22 per cent globally and with the reopening of the Grand Egyptian Museum, the opening of the Pyramid of Dozer, the reopening of Luxor’s Avenue of Sphinxes, and the release of Kenneth Branagh’s rebooted Death on the Nile film, it’ll continue to be firmly in the media spotlight.
-
Travellers will have a bit more cash to splash
With staying in spurring a savings boom, 24 per cent of travel-starved Aussies and Kiwis said they had increased their travel budget for their next international holiday, which means their travel dollars are likely to take them on bigger adventures than they might have thought possible before.
Destination: Japan was expecting a huge tourist boom as a result of the summer Olympics, and had been heavily spotlighted before COVID closed the country’s borders.
Although it remains closed, there is pent up demand, and those with a little extra savings may turn their attention to a dream trip to Japan as restrictions are lifted.
-
‘Workations’ increase in popularity
As the world shifted to remote working, companies realised office confines were no longer required to ensure productivity. Previously the domain of the digital nomad, ‘workations’ have hit the mainstream.
20 per cent of respondents to G Adventures’ most recent survey said they are able to ‘work from anywhere’ – with that number rising to 46 per cent for those aged 18-34.
An increasing number of people plan to combine work with travel in future at 20 per cent, up from 14 per cent in December 2020.
Destination: Only one of four countries to lift all restrictions for travel according to the UNWTO, Costa Rica has firmly positioned itself as open to travel.
Keen to attract young digital nomads, the country passed a bill to allow remote workers and digital nomads to stay for up to one year.
To support this trend, G Adventures to partner with Hostelworld to launch the Roamies programme of tours in late-2021, which are all ideal as a way for digital nomads to take a few days to get to know a destination before settling in at the beach for a few weeks of remote work.
-
Hostels will make a big comeback
The need for social connection amongst young travellers is strong with 55 per cent of Aussies and Kiwis aged 18-34 saying they were likely to try a hostel experience following the pandemic, and 50 per cent of those expressing that meeting people to socialise at the hostel, and possibly travel with, is the most important factor when selecting a hostel.
Destination: Mexico is super hot right now and another new ‘Roamies’ trip designed to maximise social connection and build community, both in the handpicked-hostels and on the road, is this new six-day trip travelling from Mérida to Tulum which packed with highlights.
-
Travellers want to disconnect from their devices
Workationers aside, while travellers want to reconnect with people and places, they are desperate to disconnect from the online world while on holiday.
47 per cent of respondents want to take time out from their devices and social media, with 26 per cent saying socialising and meeting new people is their top wellbeing priority when booking their next holiday.
Destination: G Adventures will debut its new build boat, Reina Silvia Voyager, in 2022 for sailings to Galapagos Islands. Accommodating 16 passengers, with two solo cabins, she is purpose-built for comfortable small-group touring.
Travellers will also be the first to visit a new G for Good project developed in partnership with Planeterra – Galapagos Coffee in Puerto Ayora – a community-owned organic coffee farm educating visitors about sustainable coffee production while providing income for 59 local families.
-
The staycation is over – travellers want to go further afield
The domestic holiday appeal is wearing off as the pandemic rolls on.
Only 17 per cent of respondents said they would prefer to stay closer to home as opposed to heading further afield on their next international holiday, with close to a third – 30 per cent – saying they were less likely to take a ‘staycation’ in 2022.
Destination: Uzbekistan was a rising star pre-pandemic, and looking ahead to 2022 travel, with the trend for more remote destinations, the country has increased its share of sales by 24 per cent.
2021 marked Uzbekistan’s 30th anniversary of independence from the Soviet Union, and a new airport opened in Samarkand. 2022 will also see the opening of the Silk Road Samarkand Complex which will host the inaugural Silk Road Literary Festival, bringing even more attention to this lesser-visited nation.
-
Lockdown life has led to a desire to be more active
67 per cent of those surveyed want to be physically active on their next holiday and with 63 per cent of travellers polled saying their physical and mental wellbeing is a top consideration when booking a holiday, taking a hike never sounded more appealing.
Destination: The US increased its share of bookings for 2022 by 58 per cent when compared to pre-pandemic booking levels.
This led G Adventures to launch a new programme of ‘United States of Adventures’ trips that are perfectly positioned to cater to active travellers looking to exert a little more energy on their next holiday.
-
Travellers are prioritising wellbeing and mental health
With an overwhelming 93 per cent of people saying travel is important to their wellbeing and mental health, travellers are also looking to take their next holiday in a way that not only helps them to reconnect but optimises travel as a means of revitalisation, too.
Destination: Indonesia has been dormant for the duration of the pandemic so there will be a tonne of pent up demand when it reopens.
What better way to experience it than with this Wellness trip full of rest, relaxation and revitalisation moments, including an organic cooking class and healing ceremony in Tabanan?
-
Revenge travel is out, reconnection travel is in
Consumers are hungry for new experiences and connections. Although the term ‘revenge travel’ – the urge to travel to make up for lost time in lockdown – gained popularity over the course of the pandemic, reconnection travel is the top reason for travelling at 40 per cent, with revenge travel – booking a trip to make up for lost time – coming in at just 16 per cent.
Destination: A high pandemic performer, Iceland’s bookings are up 317 per cent globally for 2022, and what better way to experience it than with this Active trip which enables travellers to connect with the local community on hikes, walks and visits to local businesses. The owner of the guest house leads this trip so it really is all about reconnecting with the planet and its people.
Featured image: Torii Gates at Fushimi Inari Taisha Shrine, Kyoto (supplied)
Latest News
Qantas scam warning: ACCC alert over false claims to help get payments back
The ACCC says scammers are calling people, falsely claiming they will help them get payments back following publicity about a Federal Court ruling that ordered the carrier pay $100m in penalties and refund customers for misleading consumers. On 5 May 2024 Qantas gave an undertaking to the ACCC that it would pay about $20 million […]
WTTC Global Leaders’ Dialogue yields strategic insights for future of travel & tourism
Government officials and industry leaders discussed pivotal strategies to foster long-term sustainable growth in the global travel and tourism sector at the annual Global Leaders’ Dialogue on the first day of the World Travel & Tourism Council Global Summit in Perth, Western Australia today. Throughout the Global Leaders’ Dialogue (GLD), participants focused on enhancing resilience […]
Massive growth overcomes global tourism challenges: World Travel & Tourism Council Global Summit
The World Travel & Tourism Council Global Summit has been launched in Perth, Western Australia with economic growth, aviation opportunities, tourism investment, cultural events, environmental impacts, greenhouse gas emissions, sustainable fuels, tax revenues, renewable energy, global connectivity set to be discussed. Add to that Western Australia tourism, direct Perth flights and Aboriginal tourism and it […]
Qantas 787 Dreamliners land in Sydney bringing Aussies home from Middle East
We wish the flight crew and passengers a safe journey on remaining flights.
Deadline extended! Entries to the 2024 Women In Travel Awards close 14 October
We know things have been busy lately, so if you missed the cut off date, you're in luck... Enter now!
GX Summit wraps in India, all eyes on Jordan for 2025 edition
TW's resident foodie (AKA. the editor) returned with glowing reviews of both the event and also the local cuisine!
Webjet and Tourism Tropical North Queensland offers discounts on flights to Cairns
We're getting closer and closer to summer, but that doesn't mean you can't jet off to Cairns for a weekend in the sun!
Royal Caribbean celebrates first floating of next mega cruiser: Star Of The Seas
Royal Caribbean's next super cruiser is nearly here, when will you be jumping on board?
A Culinary Journey Through Southwest France
Let's face it - if you're going to France, you just have to enjoy all of the food and drink on offer.
ATIA unveils finalists for the 2024 National Travel Industry Awards People’s Choice Award
We don't like picking favourites, so we are glad that someone else has this difficult job.
William Inglis Hotel MGallery hosts star-studded ‘Pink October’ event for McGrath Foundation
It's a cause so close to many of our hearts... Amazing work from the team at William Inglis Hotel.
RACV & Neighbourhood Watch Victoria’s safety tips as Caravan theft hits 10 year high
And it's not like you can hide a caravan under a hoodie and disappear into the crowd.
TADA launches in Melbourne to celebrate travel agents’ vital role
We're wondering if they got all the experts in the room first then open the door, and unveil the gathering with 'Ta-da'.
Holland America Line celebrates the holiday season with festive food and beverage menus
Please ensure you don't get your spiked and non-alc eggnogs mixed up. It could get ugly.
Perth welcomes tourism experts to the opening of The World Travel & Tourism Council summit
Perth gets big brownie points for scoring this summit, and the city is shining at its very best at the moment.
Runaway Bay Motor Inn on the Gold Coast for sale after three decades of ownership
If you've been thinking about a change of career, perhaps owning a 40-room motel on the Gold Coast could be for you.
Italian National Tourist Board promotes ‘Roots Tourism’ in Melbourne
Is there anywhere better to announce a brand new tourism campaign... Other than Sydney, of course.
Safari Guru offers peace of mind when going on African Adventures
The Top Five around our office: office dogs Luna, Chompy, Mei mei, & Poppy, an Indian minor and a daddy long legs.
Seafood Excellence winners launch new sea-to-plate menu onboard Luxe Island Seafood Cruise
A day at sea with the best seafood WA has to offer, from the sea to your plate. What are you waiting for!
Qantas offers flights from Cyprus to help get Australians home from Lebanon
Free flights on Qantas Boeing 787 out of Cyprus will bring home up to 440 Australians.
35 per cent base salary increase part of Virgin Australia pilots new enterprise agreement
Virgin Australia pilots have overwhelmingly voted in favour of a new enterprise agreement that delivers substantial improvements to their pay and working conditions, following 15 months of negotiations. The new agreement guarantees a 35 per cent base salary increase in the first year, followed by 3 per cent annual increases and includes industry-leading lifestyle and […]
Brisbane makes top 10 list of trending global destinations for 2025
Given this 'demand' is driven by Millennial and Gen Z travellers, this may change tomorrow - or today.
Emirates announces partnership with Etihad Clean Energy Development
Emirates is going solar... Even its planes can’t say no to a bit of fun in the sun!
Australia’s best & worst international airline food rankings: Who’s on top?
Now matter how often you fly, the foil wrapper is always lifted with anticipation, sometimes followed by indigestion.
Insure&Go warns Aussies of costly travel insurance mistakes as international travel surges
We wonder what other countries need to be warned about alcohol overconsumption clauses... The Irish may get a start!
Shipshape start to the South Australian 2024-25 cruise season
The food of Kangaroo Island, the wine of Clare Valley and wrapping their lips around pronouncing Fleurieu Peninsula.
PROFILE: Tony Wheeler, Lonely Planet founder and constant traveller
No doubt he's covered a few miles and has a few million frequent flyer points. Passports? He's probably had a few too.
Hotel, flight bookings spike as fans head to grand finals, aka Katy Perry and Kid Laroi concerts
Three-peat was pushing it, and four-peat would be just ridiculous. We are talking of the made-up word, not the stat.
Explora Journeys unveils marine photography exhibition by Prince Hussain Aga Khan aboard EXPLORA II
We'd be setting up a 'cameras for sale' stand outside the gallery because we're certain guests are going to be inspired!
Wendy Wu Tours unveils new Namibia Adventure tour
Wendy Wu is spreading her wings to the wilds of Africa, so our animal instincts predict amazing itins.
Air Vanuatu set to fly again after court decides to allow restructure
The news gives us hope that perhaps one of our recently defunct carriers may get a second life, albeit unlikely.
Riviera Travel River Cruises launches early bird sale for 2026
We hope there is a not a set of scales on these cruises, or a weight limit on the ships for that matter.
Qatar Airways expands to Canada with launch of Toronto flights
Qatar's going from strength to strength at the moment. The same can't be said for our progress in the gym...
ATIA wins big with federal inquiry into tourism and international education
We're generally used to hearing about the negatives coming out of a Federal inquiry, so this is a nice change of tune.
Silversea announces development of the southernmost hotel on earth
Staying at this hotel is going to be absolutely terrifying if you are a flat earther!
Auckland and Rotorua launch ‘2 Easy’ campaign to attract Aussies
As an Aussie, we do feel very seen by this campaign. Thank you New Zealand.