Crystal appoints Evon Ler to lead Asia sales, continues growth in strong APAC market

Crystal appoints Evon Ler to lead Asia sales, continues growth in strong APAC market
Edited by Travel Weekly


    Crystal has today announced key advancements in its global reservations and trade sales operations in APAC alongside new appointments in the US, UK and Europe.

    The news recognises the continued to growth in the local market and Crystal is investing in personnel with a bolstered team based out of the Melbourne regional headquarters.

    “Crystal, along with all the Abercrombie & Kent Travel Group, is 100 per cent committed to supporting our trade partners across the markets of Australia, New Zealand and Asia,” VP sales, Crystal (APAC), Toby Archibald, said.

    “We will continue to invest where and as we see potential for growth and seek to support our supporters in whatever way we can. These appointments are indicative of our commitment.”

    Evon Ler headshot. (Supplied)

    Leading the appointments is the placing of Evon Ler as director of sales in Asia.

    Based in Singapore, Ler is responsible for all sales activities for both Crystal and Abercrombie & Kent across this critical market. He will continue re-establish Crystal’s presence in Asia where the brand originated, while also launching an initial trade sales presence for Abercrombie & Kent in this exciting market.

    Ler has more than 20 years of experience across Asia having spent time in both Hong Kong and Singapore in senior roles with The Travel Corporation, where she was President of Asia for Luxury Gold and Insight Tours, and Miki Travel where she headed up the ePurchasing division.

    Alongside Crystal’s core Trade Sales Team is their growing Melbourne-based Reservations Team, comprised entirely of former travel advisors and owner/managers.

    “Hiring from the trade ensures that we understand the trade. Our team can empathise with the pressure advisors are under every day while assisting them,” Archibald concluded.

    Latest News

    • Aviation

    Gold Coast Airport marks major milestone in domestic expansion

    Gold Coast Airport undergoes a $17 million refurbishment of its old international area to expand domestic capabilities following the shift of international services to a new terminal. The airport’s new domestic lounge has just opened, marking a milestone in the terminal’s ongoing transformation. With various refurbishments coming in the following weeks, including new flooring, improved […]

    • Exhibitions

    Tahiti Tourisme gets behind Gauguin’s World exhibit at National Gallery, Canberra

    Tahiti Tourisme is supporting the Gauguin’s World: Tōna Iho, Tōna Ao exhibition which was launched at the National Gallery of Australia in Canberra yesterday, 27 June, attended by the Vice President of Tahiti, Eliane Tevahitua, and Prime Minister Anthony Albanese attending the festivities. The exhibition, open to the public from tomorrow, 29 June to 7 […]

    • Cruise

    All you need to know about White Bay Cruise Terminal

    Here is everything you need to know about White Bay Cruise Terminal, one of two dedicated cruise passenger terminals in Sydney Harbour. Entering the cruise terminal The terminal is located at James Craig Rd, Rozelle, with easy road access via The Crescent / James Craig Road. Pedestrians and cyclists are allowed to enter the terminal […]

    • Cruise
    • Destinations

    Explora Journeys launches Destination Experiences led by adventurer Mike Horn

    Explora Journeys, MSC’s luxury lifestyle ocean travel brand, has announced Destination Experiences led by renowned explorer and brand ambassador Mike Horn. From 10-20 November 2024, guests on board EXPLORA I will have the opportunity to join Horn on two extraordinary adventures, showcasing the wild beauty of Spain’s Lanzarote and La Palma islands. During a lifetime […]

    • Cruise

    Crystal announces exclusive collaboration with Casino de Monte-Carlo

    Crystal has enhanced its voyages with a collaboration with a leader in the world of entertainment and gaming to bring the first and only Casino de Monte-Carlo at sea. The collaboration marks a new chapter for the brand that promises guests an elevated level of entertainment and gaming experience. It debuts onboard Crystal Symphony during […]