Dubai kicks off biggest shopping festival yet

Dubai kicks off biggest shopping festival yet
Edited by Travel Weekly


The Dubai Shopping Festival (DSF) has kicked off today, from 6 December 2024 to 12 January 2025, with scale that will remain unmatched.

The Dubai Shopping Festival is a 38-day cultural phenomenon that transforms the city into a hub of magic, excitement, and endless adventures. While the Aussies love Boxing Day, United States celebrate Black Friday and China dominates with Singles Day, Dubai has curated a non-stop celebration that transcends traditional shopping, offering an experience with incredible A-list concerts, non-stop fireworks, dazzling twice-nightly drone shows, world-class retail adventures, and astounding raffles that promise to create unmissable moments for everyone.

What started 30 years ago as a key sales event at just five shopping malls has evolved into the world’s longest-running retail festival. Today, DSF is Dubai’s biggest and most highly anticipated annual festival, showcasing everything that makes the city extraordinary, including world-class events, entertainment, gastronomy, concerts, immersive experiences, fireworks, and drone shows, to name a few.

This year’s edition will also raise the bar even higher with new-to-Dubai concepts such as DSF Nights at Dubai Festival City Mall, DSF Auto Season, THE UNCOMMON x DSF, and DSF x Hatta, among several others. Visitors can also look forward to joyful festive experiences, world-class New Year’s Eve celebrations, sensational adventures at thrilling theme parks, high-octane outdoor adventures, and iconic beachside destinations — all brought together during Dubai’s beautiful weather.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), commented: “As we proudly mark the 30th edition of the Dubai Shopping Festival, we are thrilled to present an unparalleled lineup of events that will truly solidify Dubai’s position as the world’s premier destination for extraordinary events, festivals, and experiences. With 38 days of endless entertainment, DSF’s 30th anniversary promises to be an incredible experience for all, at the ultimate time to be in Dubai. This season, as we bring together the entire city in celebration of this incredible milestone, we are delighted to share all that DSF, and Dubai, have to offer to our local community, visitors, and the world. Every moment will be filled with joy, wonder, and unforgettable memories, reaffirming why Dubai remains at the forefront of global excellence in tourism, entertainment, and retail.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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