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11 May, 2022

Emirates to roll out spectacular premium economy product on Sydney flights

By Alexandra Coulton

Emirates has unveiled its full premium economy offering, which will be offered exclusively on select flights (including Sydney!).

The new cabin class, which will be rolled out on popular A380 routes from Sydney, London and Paris from 1 August, and Christchurch from December, promises extra comfy seats, more legroom and service to rival many airlines’ business class offerings.

Sir Tim Clark, president of Emirates, said the new product will be exceptional in its class, with minute attention given to every aspect of the customer experience, giving those trading up from economy excellent value.

“Since we first introduced our premium economy seats in January 2021, the positive response and demand has been tremendous,” Clark said.

“We currently have six A380s equipped with this cabin class, which limits our initial deployment, but our intention is to offer this experience to many more markets across our network.

“This November, we will begin our retrofit programme to install premium economy on 67 A380s and 53 Boeing 777s. At the end of the programme, Emirates will have 126 aircraft fitted out with premium economy cabins, as well as our latest interiors across other cabins. It is a major investment to ensure our customers continue to have the best experience in the sky.”

Barry Brown, Emirates divisional vice president for Australasia said getting the premium economy product on Sydney flights will be a game-changer.

“It’s an important part of our longstanding commitment to the Australian market, investing in our product and offering our travellers a world-class experience over the last 25 years of flying with us,” he said.

“We’re seeing strong sustained booking momentum as more Australians travel overseas for the first time in two years, with many now getting the chance to experience our Premium Economy first hand.”

Emirates premium economy experience seats include 6-way adjustable headrests, a generous pitch of up to 40 inches, a width of 19.5 inches, and recline 8 inches into a comfortable cradle position with ample room to stretch out as well as calf rests and footrests for additional comfort, easily accessible in-seat charging points and a side cocktail table.

Those flying in premium economy will also have a dedicated check-in area at Dubai International airport, receive complimentary amenity kits which come in reusable, sustainable bags, and contain items that are all made with some element of recycled or sustainable materials as well as a dining experience inspired by business class, with a welcome drink in fine glassware and a selection of meals made with regional influences served on chinaware.

The drinks menu will include a selection of beverages including premium wines and a sparkling Chandon wine. There are also liqueurs available after meals, with chocolates.

In terms of entertainment, each seat has a 13.3” screen, one of the largest in its class, to enjoy up to 5,000 channels of music, movies, TV, news and other content.

On a four-class Emirates A380, the premium economy cabin is located at the front of the main deck with 56 seats laid out in 2-4-2 configuration. On the Emirates Boeing 777, up to 24 Premium Economy seats will be installed in a dedicated cabin section between Business and Economy.

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