Emotional stories to stir desire to cruise
Princess Cruises has launched a new online video campaign using real guests for the first time.
The series also marks the first Australian-produced advertising campaign for the cruise liner, and is an evolution of its “Come Back New” campaign, which launched last year.
Expecting to showcase the “transformative power of a cruise” through the real life stories, the “emotional videos” are designed to inspire viewers to book.
“We wanted our past and future guests to see the real-life, positive impact that our cruisers experience during a holiday with us so they can be inspired to take their own transformative journey with Princess Cruises,” Princess Cruises marketing manager Australia, New Zealand, Nick Ferguson said.
The series will be progressively rolled out across social media and digital platforms until March 31.
The Come Back New Stories can be viewed here.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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