Epic brand partnership launches new ‘Ultrimate’ USA Fam incentive

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Edited by Travel Weekly


Linkd Tourism, United Airlines, and Brand USA have launched the ‘Ultrimate’ incentive for travel partners to book trips to some of the most sought-after destinations in the US.

Arizona, Colorado, New York State, Seattle and Anaheim have also signed on to tempt the travel industry through to the end of March. The three top-performing travel agents, as well as two other agents who have qualified during the promotional period, will win the Ul-TRI-mate USA fam trip.

They will experience a nine-night guided trip across three of the partner destinations with the two different itineraries on offer departing 1 June 2025, says Linkd Tourism strategic director, Michael Cassis.

“To have an incentive like this with such as comprehensive fam that covers three amazing US destinations is rare, and the combination of top sellers and random spots means everyone has a chance of winning,” Cassis added.

“We’re so grateful to work with innovative and collaborative partners who have made this incredible incentive possible to ultimately showcase the breadth of tourism offerings in the USA.

“This includes the fun and innovative cities of Seattle and Anaheim, and the spectacular and diverse states of Arizona, Colorado, and New York. The winners are in for the trip of a lifetime.”

The winning agents will fly Economy Plus to the USA with United Airlines, which now offer services from Brisbane, Sydney, and Melbourne to over 360 destinations in the USA including direct services to San Francisco, Los Angeles, and Housten ex Australia.

To be eligible, agents need to register online and make qualifying booking between 1 February to 31 March 2025, which covers:

  • Any return airfare ex Australia or New Zealand to the USA flying United Airlines that is ticketed during the promotional period.
  • Accommodation, accommodation package, or multi-day tour package booked with a minimum of 3-nights in either the cities of Anaheim or Seattle, or across the States of Arizona, Colorado, or Upstate New York, booked and deposited or paid in full during the promotional period.

The three winning agents will be those who collect the greatest verified cumulative total of points during the promotional period. Plus, two additional random prizes will be drawn during the campaign period, so everyone has a chance to win.

Additional ways to secure a spot on the Fam will be announced soon, so agents are encouraged to register for the incentive ASAP to ensure they get all the updates.

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