Eurostar and Thalys aim to double rail travel under new merger

LILLE, FRANCE - JANUARY 08: Eurostar Train in Lille on JANUARY 08, 2009. Eurostar engine at train station in Lille, France.

Two of Europe’s leading rail providers, Eurostar and Thalys, have merged as they look to take advantage of the increasing demand for rail travel in western Europe.

As many global travellers look to make steps towards sustainability, rail travel has had a resurgence to the mainstream and Gwendoline Cazenave, the group’s new CEO, said the rebranding was a “unique moment for rail travel”, during a launch event in Brussels.

“We have been operating for over 27 years connecting people, places, cultures and businesses across borders,” she said. “It’s the first time in the history of high-speed rail that two high-speed companies are merging.”

“Now for the next chapter, Eurostar will be the backbone of sustainable travel across European borders. We will have the largest international high-speed network in western Europe – no other railway crosses as many borders.”

The companies will operate solely under the Eurostar name with a new logo being applied to all 51 trains. There will be a single loyalty scheme across the group which also plans to launch a single reservation system, website and app for all services before the end of 2023.

Thalys will operate under the Eurostar name in the new partnership. (iStock – pejft)

Eurostar carried 15 million passengers in 2022, up from 19 million in 2019 and with corporate travel still yet to fully recover post COVID, it has goals to cater for 30 million travellers annually by 2030.

Cazenave emphasised that one of the issues holding back Eurostar’s growth was “bottlenecks” at its major stations, including London St Pancras and Amsterdam, which was limiting capacity and causing some trains to operate at less than 50 per cent of capacity and played down the side effects of Brexit saying there was “still willingness to travel” between the UK and Europe.

Christophe Fanichet, CEO of SNCF Voyageurs, which is the majority shareholder in Eurostar, added: “This new Eurostar brand, with its unified network, is at the heart of our ambition to enable international rail development and to double its modal share by 2030.”

Alain Krakovitch, chairman of Eurostar Group’s board, added: “We know that the challenge of climate change and Europe’s growing demand for eco-responsible and sustainable travel presents a great opportunity for both companies in terms of development in the long term.”

Latest News

  • Aviation

Qantas August stats show almost three-quarters of its flights depart on time

Qantas has reported it was the most on-time major domestic airline in August, with almost three-quarters of flights departing on time. According to the latest government data, 74.7 per cent of Qantas flights (Qantas and QantasLink combined) departed on time last month. The result was a slight improvement on Qantas’ July performance and nearly three […]

  • Appointments
  • News
  • Tour Operators

TTC names Melissa DaSilva interim CEO of TTC Tour Brands

The Travel Corporation has announced the appointment of Melissa DaSilva as interim CEO of TTC Tour Brands, effective immediately. DaSilva, who most recently served as president of TTC Tour Brands North America and brings more than three decades of travel industry expertise to her new role, succeeds Gavin Tollman who will exit the business when […]

  • Attractions
  • Food & Beverage

il Mercato Centrale Melbourne launches with full lineup of artisanal food outlets

Melburnians can now be transported to Italy, thanks to il Mercato Centrale which has opened in Collins Street and is set to serve thousands of visitors in the heart of Melbourne’s CBD. There is a wide range of culinary offerings, all under one roof, as well as entertainment, free community events and monthly artisan masterclasses. […]

  • Events

Business Events Victoria encourages applications for regional business events funding

Business Events Victoria is encouraging conference and event organisers to apply and make the most of all regional Victoria has to offer. The funding is part of the Regional Business Events Program, which is being delivered by Business Events Victoria in partnership with Melbourne Convention Bureau. The program supports national and international businesses to host […]