Family trumps friends when it comes to travel plans, Agoda reports

By Zach Havard

Agoda has published results from its 2022 ‘family travel trend’ survey, indicating travel is well and truly back on the cards in 2023, especially for those looking to share new experiences with their loved ones.

Travellers from Singapore, Taiwan and Vietnam are most likely to take a trip with immediate family. Meanwhile, people from the Philippines, Indonesia and Malaysia are most likely to plan two or more family jaunts in the coming year.

When it comes to holidaying with extended family, its travellers from Indonesia, the Philippines and Vietnam that take the top three spots, with those from Japan, Korea and Singapore least likely to take the whole family along for their travels.

“The more the merrier for holidays seems to be the message across South East Asia, India and beyond this year as Asia finally reopens for travel,” explained Enric Casals, regional vice president, Southeast Asia, Oceania and India, Agoda.

“The Agoda family travel survey shows people really want to enjoy the company of friends or extended family on their vacations with more than 80 per cent of travellers planning to travel with immediate family and 52 per cent opting to travel with other relatives too.”

Travellers from Australia ranking only 9th most likely to take a trip with friends this year, knocked off the top spot by travellers from the Philippines, followed by Vietnamese and Indian travellers.

When it comes to travelling with families or in a group travellers worldwide are seeking more value for their trips with budget hotels, Agoda homes vacation rentals and inclusive resorts cited as the top three group travel preferences.

“Family travellers often have more complex requirements when choosing their holiday accommodation,” Casals said.

“Often they need more space, perhaps with cooking facilities as offered by Agoda homes, or the services such as babysitting, kids clubs, extra beds or interconnecting rooms offered by family-friendly hotels. Being able to search on one platform, like Agoda, for accommodation, flights, ground transportation and fun filled activities at the destination takes away a lot of the hassle of travel planning, meaning there is more time to relax and enjoy spending time with loved ones.”

Despite worldwide optimism towards travel with the worst of the COVID pandemic behind us, 77 per cent of travellers globally still indicate some concern around international border closures whilst they are holidaying with those from South Korea and Japan the most worried and Australian, American and Indian travellers the least likely to let the issue impact their holidaying plans.

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Agoda family travel holiday survey travel trends