Flight Centre’s new brand launches, encouraging employees to become influencers

Young woman on a summer vacation vlogging from the city

Flight Centre’s (FLT) new youth-focused travel brand has officially launched, replacing it’s Student Flights offering.

And its set to become one of Australia’s most flexible workplaces.

See also: Flight Centre unveils new brand as Skroo admits Student Flight’s name was “hampering growth potential”

Universal Traveller will encourage its people to become “travel influencers” by proactively using social media channels to inspire clients. Not to mention, they’ll have access to fully paid unlimited annual leave and flexi-time programs to give them plenty of time to up their Instagram game by jet setting all over the world.

Through Universal Traveller, customers will have access to products from six key categories including Student Flights, fully independent traveller and flash deals, small group tours, Topdeck, Contiki and Busabout, festivals and Ancillary.

Universal Traveller general manager Sean Martin said the new brand would build on FLT’s Student Flights offering and aimed to be different from traditional travel agencies.

“Our first key difference is our people,” he said.

“We have a workforce of travel influencers, who can work flexibly and share their travel expertise from anywhere in the world using social media, our models and our Unlimited Annual Leave program.

“One of our top consultants nationally, Sophie Whiteing, was actually able to travel the world under our Unlimited Leave program for three months last year while working remotely and being paid along the way.

TDAZE_SurpriseEgg

What’s inside the egg? Click HERE to find out.

The second key difference, Martin said, is Universal Traveller’s shops, which aim to be an “enticing place for young people to buy travel”.

The shop fronts will be located in youth zones in Australia’s top 50 shopping centres.

“We are a one-stop-shop for young travellers. We engage as travel influencers and inspire people to travel through our own authentic love of travel on our social networks.

“The other key difference is our product. We have curated, focused, relevant and unique product ranges that offer the best value deals for our customers and our people are passionate experts on what we sell.”

All 52 Student Flights shops in Australia have now been rebranded to Universal Traveller.

Latest News

  • News
  • Tour Operators

CATO Touring Academy doubles achievements

The Council of Australian Tour Operators (CATO) Touring Academy has surpassed all expectations, with over 1,000 enrolments, 11,000 course completions, and more than 600 agents earning their CATO Touring Certification since its mid-2024 launch. As the travel industry gears up for another dynamic year, the CATO Touring Academy is empowering travel professionals to elevate their […]

  • Destinations
  • Tour Operators

Mat McLachlan Battlefield Tours advises final call for Anzac Day 2025

Mat McLachlan Battlefield Tours has advised that the final call for Anzac Day 2025 is on 31 January 2025 with pre-registration also available for Anzac Day 2026. Travellers are encouraged to book their spot for either the 10-day Anzac Day on the Western Front departing on 19 April from Paris or the 8-day Anzac Day […]

  • Destinations
  • Hotels

Two destinations to visit in Mexico for Valentine’s Day

Valentine’s Day is quickly approaching and here are two romantic getaway destinations in Mexico to make any traveller’s day with their special someone even better. Casona Roma Norte, Mexico City This Valentine’s Day is the perfect time to visit Mexico City, as the streets come alive with roses, heartfelt gifts, and the city basks in […]