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26 November, 2020

G Adventures already sees 400 per cent booking increase from Cyber Sale

By Alexandra Coulton

Ten days into its Cyber Sale, G Adventures is seeing some steep growth in both rebookings and new bookings for 2021 and 2022.

The influx of bookings gave the touring company insights into the booking patterns for new bookings into mid-2022, and G Adventures reckons this has presented an opportunity for agents to be capturing a bigger slice of the pie as people’s thirst for booking, and rebooking, future travel arrangements gains momentum.

New bookings for the week commencing 9 November 2020 – the week the first vaccine announcement was made and the Cyber Sale began – saw a 400 per cent increase week-on-week, the largest increase seen since earlier this year.

David Green, vice president of commercial at G Adventures, said the figures also reveal that compared to pre-pandemic sales figures, agents don’t appear to be securing the same percentage of bookings for the year ahead.

“There is a huge opportunity for our valued agency partners to capitalize on the positive vaccine news, as well as the great deals in the market-leading up to Black Friday and Cyber Monday,” he said.

“Travellers are getting hungry to book their future adventures now, and are looking for the expert advice and reassurance that only an agent can provide, so agents can be confident to start marketing more proactively to existing customers and nurturing future customers.

“In terms of the current benefits to consumers, there’s never been a better time for agents to be rebooking their clients, and to be recruiting for new business for 2021/2022 bookings.

“We know how hard these past few months have been for travel agents, it’s been exhausting, and the travel industry has been hit harder than most.

“However, the time for agents to be part of the recovery is now. Now is the time to work with partners who offer the flexibility and support to give what your travellers need.”

The Arctic and Africa are the top two regions for new bookings since the sale’s launch, which shows time spent at home is resulting in a desire for travellers to tackle those once-in-a-lifetime adventures such as seeing polar bears in the wild, going on an African safari or climbing Mt Kilimanjaro, according to Green.

“Looking ahead, we know that travel will bounce back and when it does agents are going to be inundated with new enquiries,” he said.

“Our message to agents is simple: we’ve created even more flexibility for future travel credit holders if they book now during the Cyber Sale because we want these future bookings locked in now, so that when travel comes back even more, agents will be focused on booking new travellers and not handling the administration of rebookings.”

The sale runs until 11.59pm AEST on 30 November 2020, and the discounts are available on a huge selection of departures from 1 January 2021 to 30 June 2022.

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2021 2022 cyber sale g adventures new bookings