Garuda and Singapore Airlines to offer reciprocal benefits to frequent flyers, plus explore revenue sharing arrangements
Garuda Indonesia and Singapore Airlines will deepen their commercial partnership and offer reciprocal benefits to their frequent flyer program members, plus explore revenue sharing arrangements for flights between Indonesia and Singapore, subject to regulatory approvals.
The frequent flyer program agreement was signed by Garuda Indonesia CEO Irfan Setiaputra and SIA CEO Goh Choon Phong in Jakarta, while the joint venture revenue share agreement was signed by Garuda Indonesia director of service and commercial Ade R. Susardi and SIA COO Lee Lik Hsin.
When launched, the frequent flyer partnership will allow GarudaMiles and KrisFlyer members to earn and redeem miles on codeshare flights operated by both airlines. The revenue sharing agreement, when implemented, will support joint capacity growth, marking a significant step in the plans for a proposed commercial joint venture arrangement that covers Garuda Indonesia and Singapore Airlines flights between Singapore and Indonesia.
Both carriers are continuing with joint marketing activities to promote tourism. This potentially includes joint activities to promote tourist traffic to Indonesia, including familiarisation trips for travel trade and media.
Singapore Airlines and Garuda Indonesia have a strong codeshare partnership that has expanded in recent months. Garuda Indonesia now codeshares on Singapore Airlines flights between Singapore and the Indonesian cities of Bali, Jakarta, Medan and Surabaya, as well as long-haul routes between Singapore and Johannesburg, London (Heathrow), and Mumbai. SIA codeshares on Garuda Indonesia flights between Singapore and Bali, Jakarta, and Surabaya.
Irfan Setiaputra, president and CEO of Garuda Indonesia said that this partnership is part of Garuda Indonesia’s efforts to improve the Company’s performance through a strategic commercial partnership, especially in providing added value to customers.
“Having the same mission in optimising the potential of the aviation business ecosystem in South-East Asia after the pandemic, this initiative is certainly an important manifestation of both airlines’ commitment to continue strengthening our well-established cooperation,” Irfan said.
“This partnership is a special moment for us, which also marks the 58 years of Garuda Indonesia’s journey in connecting Indonesia and Singapore. In the future, we hope that this partnership will continue to enhance social, cultural, and tourism relations between Indonesia and Singapore whilst offering seamless access for customers to enjoy various destinations served by both airlines.
“We hope that the expansion of this partnership will bring added value for Singapore and Indonesia, which are served by both airlines. Furthermore, this collaboration is also expected to not only provide added value for both airlines’ customers, especially through the ease of earning and redeeming miles for tickets and other exclusive benefits, but the hope is that it will strengthen Garuda Indonesia’s support for national tourism by providing more access to points in Indonesia for foreign tourists who will visit Indonesia via Singapore in the future.”
Singapore Airlines CEO Goh Choon Phong said the deal was a “win-win partnership” that improve the connectivity between Indonesia and Singapore for both customers.
“This will help to meet the increasing demand for air travel between the two countries and beyond, as well as facilitate the growth of tourism and economic activities. Furthermore, by deepening the synergies between our frequent flyer programs, we can enhance the benefits for our loyal customers, offering them more opportunities to earn and redeem miles when travelling with both airlines.”
(Feature image: Garuda Indonesia CEO Irfan Setiaputra (left) and Singapore Airlines CEO Goh Choon Phong (right) at the signing of the commercial agreements in Jakarta, Indonesia, yesterday 20 May 2024. Photo: Garuda Indonesia)
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