Helloworld, VIVA Holidays and Tourism WA team up for bumper Dream Sale campaign
Helloworld Travel, Viva Holidays and Tourism Western Australia have partnered for an extensive campaign featuring an incredibly wide range of exciting and exclusive travel deals and experiences across WA.
Running from now until 5 December 2024, the Western Australia Dream Sale campaign will align with the Helloworld TV Show that features a segment with former Olympian Giaan Rooney travelling to Broome / Rubibi.
“Broome is absolutely stunning,” Rooney said of her visit. “For me it is all about the colours. The colours of Broome make me feel alive and more in awe of nature than ever before. WA is a state that I would love to see more of because it covers the full spectrum of Australia’s scenery.”
An aerial view of the sun rising above Matagarup Bridge, Perth.
Celebrating the significant partnership, there will be store takeovers for over 200 Helloworld Travel branded stores including promotional window decals, digitals screens, printed posters, POS cards and stackable cubes.
The extensive product offering is designed to showcase the very best WA has to offer, including brand new products for Helloworld Travel and Viva Holidays not previously in market. These include a yoga retreat in Margaret River, a South West 4WD Adventure and an array of luxury products.
The luxury offering includes an experience at Sal Salis exclusive safari camp hidden in the white sand dunes of the Cape Range National Park, a Perth / Boorloo and Margaret River Gourmet Getaway, available through the Ultimate Journeys by Viva Holidays brand, and a visit to Yallingup’s Cape Lodge that blends the charm of a private country estate with the amenities of a boutique hotel.
Helloworld Vermont South with Tourism WA Branding.
Featuring an extensive media presence across print, TVC, radio, outdoor and digital channels agents can access all campaign assets via the agent portal.
“We have a long and successful partnership with Tourism Western Australia, running co-op campaigns to drive travel to WA,” Helloworld Travel COO and executive director Cinzia Burnes, said of the partnership.
“We know it is a destination loved by our agents and their clients, and we are delighted to provide this incredibly extensive range of products, with plenty of exclusives for them.”
Tourism WA’s Acting Managing Director Steph Underwood added: “Western Australia truly offers an unparalleled travel experience and this dynamic partnership with Helloworld Travel and Viva Holidays brings visitors more opportunities to discover WA’s unique beauty and luxury.
“By leveraging exclusive deals and a broad-reaching media presence, we’re making WA’s exceptional destinations more accessible and inspiring to a new wave of visitors seeking authentic, high-quality travel.”
Email the Travel Weekly team at traveldesk@travelweekly.com.au
helloworld travel tourism western australia Viva HolidaysLatest News
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