Hollywood star Melissa McCarthy leads new booking.com campaign

Booking.com is launching a new ad campaign to show that booking a trip is half the fun, starring Emmy and Academy award winning American actress and producer, Melissa McCarthy.
This continuation of the Booking.yeah campaign will debut live during the upcoming “big game” on February 13 (February 12 USA), during which Booking.com will once again be giving away half a million dollars in holidays.
Here is a sneak peak:
Booking.com aims to help travellers find and book “Somewhere, Anywhere,” the mantra of the brand’s new ad campaign with Melissa McCarthy. The comedic spots, which include cameos by Melissa’s husband, American actor, comedian and filmmaker Ben Falcone, focus on how Booking.com makes booking a trip easy, reliable and fun, with the widest choice of places to stay.
The brand wants to promote the “Booking.yeah” feeling – from the minute they start exploring the array of amazing hotels, homes and unique properties on the site, to hitting the “book” button and then excitedly anticipating their journey ahead, and of course, enjoying the trip itself.
“The joy and excitement we get from travelling and exploring the world, or even taking a short trip close to home, gives us such wonderful memories. Every time my family travels, we come back as a little bit better versions of ourselves and we’re immediately inspired to start daydreaming about our next trip. I’m tickled pink to be working with Booking.com as their #1 Travel Fan,” said Melissa McCarthy.
“The fun of travel starts with a world of possibilities, so I hope the ad gives everybody the inspiration to book their next trip with Booking.com and bring their travel dreams to life. Of course, all of this is to be done while singing “Somewhere, Anywhere.”
To kick off the campaign, Booking.com will give away half a million dollars in holiday funds – 50 winners will receive $10,000 each in travel credits – to explore the amazing “Somewhere, Anywhere” destinations across the U.S. and the world.
With creative developed by Zulu Alpha Kilo and Mindshare managing the media strategy and planning, the integrated campaign will run across TV – including prime time – audio streaming, online and social channels, through the end of April with a second rollout in the summer. The campaign includes a mix of :30 and :15 second commercials, including the “big game” spot.
“Booking.com is committed to helping American travellers find and book the perfect trip by offering the widest choice of places to stay – from hotels to homes – as well as a highly intuitive app – the #1 most downloaded online travel app in the U.S. last year*** – making the booking process easy and fun,” Arjan Dijk, senior VP, CMO, Booking.com, said.
“This year’s Booking.yeah campaign aims to showcase that Booking.com is the most reliable platform to book a trip, no matter where travellers want to go, with features including instantly bookable holidayrentals, free cancellation on most bookings, verified reviews, great deals and more.
“The incomparably talented Melissa McCarthy truly helped bring the creative to life with the message that we hope will resonate with Americans – the best way to book your stay in the U.S. is through Booking.com – and we couldn’t think of a better time to kick off the campaign than the ‘big game.’”
Travellers can have peace of mind when they book “Somewhere, Anywhere” on Booking.com, with access to great places to stay across the globe, free cancellation on most bookings, verified reviews and great deals. For more information on travel offerings, including Early 2023 Deals with discounts starting at 15 per cent, visit Booking.com or download the Booking.com app.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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