Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)

Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)

Let’s face it, 2020 has been a pretty f**ked year. From bushfires to a global pandemic, to police brutality and more, there is a never-ending cycle of bad news.

The folks over at Iceland’s tourism board have decided that, in light of this, people might want to let off a little steam.

That’s why in its latest campaign created by advertising agency M&C Saatchi in the UK, Iceland is marketing itself as a destination where you can do just that – inviting travellers to go there and scream, as loud as they like, into the country’s incredible vast wilderness.

“Looks like you’ve been through a lot. It looks like you need to let it out somewhere big, beautiful and open. It looks like you need Iceland,” the ad says.

The campaign video shows a series of frustrated and angry people in highly relatable lockdown situations and, as each lets out a scream, they’re immediately transported to Iceland (if only!).

The country welcomed back EU citizens in mid-June. However, for those who can’t get to Iceland physically, the ad invites people to record their screams and upload them for the nation’s tourism board to play in a remote location.

Check out the campaign in all its wackiness below:

 

Latest News

  • Hotels

ME by Melia opens in Malta

Preferred destinations seem to happen in waves, and our pick is that Malta is on the crest of one.

  • Tour Operators
  • Tourism

La Collection launches LC DMC

If you put La in front of a word does it make it a more fancy option? Just asking?