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2 August, 2024

IHG’s partners with Action Against Hunger offering guests a chance to donate rewards points

Edited by Travel Weekly

IHG Hotels & Resorts has formed a new multi-year partnership with global NGO Action Against Hunger in support of its work to combat food insecurity and hunger for millions of people around the world, with hotel guests offered the opportunity to donate IHG One Rewards points to the cause.

Existing partnerships focused on food security for IHG include local foodbanks, OzHarvest in Australia, No Kid Hungry in the US and Too Good To Go in Europe.

In Australasia & Pacific, IHG’s ‘Awesome Partnership’ with OzHarvest has gone from strength-to-strength since its launch in 2019. IHG not only supports food rescue, but also the education of underprivileged youths through Oz Harvest’s education program, Nourish.

Through this partnership, IHG runs an annual Stay For Good campaign each September that sees donations in excess of 350,000 meals to communities in need. In 2024, IHG started the Meet With Purpose campaign which has, to date, donated 800,000 meals to those in need.

It’s estimated that one in three people globally are uncertain where their next meal is coming from, due to poverty, conflict, inefficient food systems and climate change. Through thousands of hotels in communities across more than 100 countries, IHG has long supported efforts to improve food security, alongside supporting disaster relief efforts and providing skills training, as part of a pledge to improve the lives of 30 million people in its Journey to Tomorrow responsible business plan.

For decades, Action Against Hunger has been preventing, detecting and treating hunger, with its world-renowned screen, treat and sustain program providing help across East Africa, Central Africa, West Africa, Asia, the Americas, Middle East and Europe.

“While hunger is a widespread challenge, for the first time in human history, we have the ability to end chronic hunger for everyone, for good,” Action Against Hunger International Network chair, Ashwini Kakkar, said.

“Realising that vision will take bold action and we are grateful for IHG’s will, wisdom and leadership in advancing this vital cause. Hunger makes it harder for hundreds of millions of people around the world to learn, work, dream and realise their full potential. IHG’s generous support will help advance our work to create a world where every life is well nourished.”

IHG will help support and fund Action Against Hunger’s nutrition programs, with a specific focus on screening initiatives designed to spot early signs of malnutrition in children and provide potentially lifesaving treatment through local community outreach programs.

IHG will also seek to grow awareness of this critical issue with millions of guests around the world and give them the opportunity to donate IHG One Rewards points to the cause, starting today. For example, every 10,000 points donated is enough to screen approximately 124 children for malnutrition, an essential first step toward the care they need and on average, 7,500 points can support a malnourished child with nutritious food for six weeks and help bring them back to health.

As part of IHG’s purpose to provide True Hospitality for Good, this work will complement existing partnerships IHG and its hotels have in many local markets that together aim to strengthen the food system in a community – from providing training and tools to reduce food waste, to diverting surplus food to those in need.

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