Indie agency The Hallway snares Tourism Fiji’s media

Indie agency The Hallway snares Tourism Fiji’s media

Tourism Fiji has appointed The Hallway as its media agency of record in Australia.

The independent agency will take care of the tourism organisation’s media planning and buying, aimed at increasing visitation to the popular tropical destination.

“We’re excited to be working with The Hallway. The team have already impressed with their refreshing strategic, creative and media expertise, so we’re confident they will be able to help us deliver great results,” Hal Caldwell, regional manager Australia at Tourism Fiji said.

“The fast-changing consumer travel landscape here in Australia presents a huge opportunity for Fiji, so it was extremely important for us to find the right media planning partner.

“The Hallway’s unique, methodical use of technology and creativity will enable us to inspire more Australians to choose Fiji for their holidays.”

The-Hallway-1260x840

Jules Hall, The Hallway’s CEO, added: “This relationship signals our genuine commitment to helping our clients grow their businesses, and for us, delivering end-to-end is critical to the proposition. Media and technology are effective levers to improve relevancy and efficiency for marketing teams, and we believe a great agency must be an expert in both.”

The Hallway is one of Australia’s leading independent creative agencies with offices in Sydney and Melbourne and a client list that includes Google, ANZ and Dexus.

Latest News

  • Tourism

Global tourism roars back to life with APAC leading the way

The global tourism industry is roaring back to life as international arrivals are up 16 per cent compared to 2023, a resurgence is largely fuelled by the Asia Pacific region particularly Australia, ForwardKeys reported at the World Travel & Tourism Council Global Summit in Perth. While the region still lags pre-pandemic levels, the current pace […]

  • Aviation
  • Tourism

Travel in Oceania could add $166 billion to the regional economy and 1.1m jobs

A new report by the World Travel & Tourism Council reveals that Oceania’s travel and tourism sector could inject an additional US$112BN (AU$166.4) to the region’s economy by 2034, bringing the total contribution to a record-breaking US$336BN. According to the report, in collaboration with VFS Global and launched today at WTTC’s 24th Global Summit in […]

  • Conferences
  • First Nations
  • Tourism

WA leverages Indigenous heritage as a key topic at WTTC Global Summit in Perth

Western Australia has leveraged its Indigenous heritage to be one of the key topics of the annual World Travel & Tourism Council Global Summit being held in Perth (Boorloo). “Indigenous tourism has immense potential, empowering communities to be in control of their own stories and their own economic futures now that is regenerative tourism tomorrow,” […]

  • Aviation

Delta Air Lines opens the premium Delta One Lounge at LAX

Delta Air Lines has opened the Delta One Lounge at LAX, following the opening of the one at JFK in June 2024, bringing the premium lounge experience to the West Coast. The second Delta One Lounge, adjacent to the Delta Sky Club at terminal three and seats nearly 200 guests, is directly connected to the […]