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13 November, 2024

Inside Travel Group: The B-Corp Certified adventure specialist putting agents first

By Sofia Geraghty

Whilst a lot of tour operators claim to be ‘people first’, they don’t all live up to the mantle. A tour provider that does, is Inside Travel Group.

Not only is Inside Travel Group, which owns InsideJapan and InsideAsia, one of only 13 B-Corp Certified travel companies in Australia, but it also has a 98 per cent five-star rating on AITO, a five-star rating on Tripadvisor, and a 2024 Traveller’s Choice Award.

Google either InsideJapan and InsideAsia and you’ll find an abundance of happy guests praising the quality of the cultural experiences unique to Inside Travel.

The company has also achieved a client satisfaction Net Promoter Score (NPS) of 85 and a trade partner satisfaction NPS of 90 – among the best in the industry.

With 20 years of experience building bespoke trips to Japan, South Korea and Southeast Asia, Inside Travel is able to offer access to local communities and experiences hidden beneath the surface of mainstream travel experiences.

Its two award-winning brands, InsideJapan and InsideAsia, offer a unique style of travel called ‘Cultural Adventure’ which pairs classic sightseeing with unique experiences of local life and culture.

Here are five ways Inside Travel Group is helping guests and agents get beneath the surface:

Tailored tours

Most agents are well aware that no two clients are the same. With years of experience building connections with local communities, Inside Travel Group can offer special experiences that are hidden beneath the surface.

If you have a client who is fascinated by history and is visiting Cambodia, Inside Travel can connect them with a team of conservationists to slip behind the scaffold at Angkor Wat and show them how Cambodia’s emblematic temple is more than a building: it’s a sculpture.

Alternatively, if they dream of making their own kroeung to flavor all their Cambodian curries, Inside knows the cookery masters who’ll be happy to share their craft.

Out-the-ordinary experiences

For Inside Travel Group, cultural adventure is a type of travel that goes beyond the guidebook. It’s about providing genuine exposure to local life and culture; from the people to landscapes and food. The idea is guests can experience life like they have never experienced it before.

From hiking the steep trails of Laos’ misty cloud forests, to eating sea urchin freshly caught by Jeju Island’s female free divers, the best trips are made up of experiences that are special because they’re utterly unique to the destination.

Your clients could learn why kimchi is good for the soul from a temple chef in Korea, trek through the Laotian cloud forests with a guide who has been spotting sun bears since they were small, or stay with Cambodian elders who can’t tell them the year they were born, but count their age in rice harvests instead.

Smaller group sizes

Inside Travel Group offers multiple ways to enjoy a trip – whether it be a self-guided adventures, small group tours, or fully tailored trips – guests can choose how they would like to best experience a destination.

Its small group tours are seriously small. InsideJapan’s tiny 16 people tours, allow guests the chance to experience truly unique experiences. From tiny backstreet izakaya bars in Tokyo to traditional ryokan inns in Hakone Japan, ‘Insider’ tour leaders, lift the lid on Japan in ways clients never dreamed of.

Elevating agent experience

Inside Travel Group are well aware of the incredible work agents do in connecting guests with the best experiences possible.

Agents can expect to speak to the same helpful customer service representative throughout their client’s trip – meaning they don’t need to spend time updating someone new or dealing with someone who is unfamiliar with the booking. The 24/7 helpline also means they supported in doing what they do best – serving their clients.

A focus on sustainability

It is no secret that it is hard to become B-Corp certified. Globally, only 60 travel companies in the world are B-Corp certified and there are just 13 in Australia.

A key part of being B-Corp certified is offering transparency in communications. Inside Travel Group acknowledges the incredible good travel does – “bringing people together, encouraging greater understanding and creating good jobs”. However, it acknowledges the negative impacts of travel, pointing out that the people tourists want to see at the destination are often the ones that get the bad side of travel.

This is why it is working to “maximise the good that travel does and encourage longer, deeper and more meaningful trips that work in harmony with our destinations”.

By booking with Inside Travel Group, you are helping build a more sustainable travel industry.

To give your client a top travel experience, find out more HERE.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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