‘Is this the craziest uniform airline reveal EVER?’ – Riyadh Air debuts cabin uniforms at Paris fashion show
Riyadh Air has hit the runway, and no – we are not talking about an airport runway – we are talking about the runway at Haute Couture Week in Paris.
Riyadh Air is Saudi Arabia’s new national airline. It “aims to become the world’s most forward-thinking carrier, embracing the best sustainability practices and elevating travel experiences” and was first introduced by Saudi Arabia’s Crown Prince Mohammed bin Salman last year.
The move is Saudi Arabia’s latest attempt to build a global luxury tourism brand to rival the likes of its neighbour Dubai.
Riyadh Air looks to have already made its mark on the luxury market thanks to its decision to debut its cabin crew uniform at the prestigious Paris couture show.
According to TikTok user @thenonstopdan celebrities such as Sadie Sink and Michelle Williams watched as models wearing the uniforms strolled across the purple runway.
@thenonstopdan A fashion show for an airline? Yup! Riyadh Air revealed their uniforms at Paris Haute Couture Week and guess who was there? Not me! Oh wait, yes I was😏 Do you think these outfits are as iconic as promised?! #RiyadhAir #Fashion #UniformReveal
The fashion line was made up of dozens of male and female looks, of which 15 were revealed. The uniform was comprised of timeless cashmere outerwear, dresses and trousers made of fine wools, custom leather footwear, amethyst earrings, and iconic pillbox hats, all of which are inspired by 1950s airline fashion, widely considered as the ‘golden age’ in aviation, but with a modern twist. Saudi fashion designer Ashi was behind the designs.
The reveal evening was attended by guests including senior stakeholders, diplomats and celebrities.
Riyadh Air and Lucid, maker of the world’s most advanced electric vehicles, also took the opportunity during Haute Couture Week in Paris to reaffirm their shared commitment to sustainable transport and eco-friendly practices. Lucid and Riyadh Air have a partnership spanning co-marketing, commercial, and operational streams for guests.
The fashion collection, to be worn by Riyadh Air cabin crew, pilots, concierges, and airport agents, will be changed seasonally.
Riyadh Air CEO Tony Douglas said: “This has been a landmark occasion for Riyadh Air, and it shows just how far we’ve come in a short space of time. For a start-up airline to be showcasing our new fashion collection during Haute Couture Week in Paris shows what an impact Riyadh Air is having globally. Working with Ashi on these designs has been a tremendous experience for all of us and we’re all very proud to be able to show off the creations and the full range early next year.”
Riyadh Air is on track to make its maiden flight in 2025 and says it wants to “set new standards” for the aviation industry.
Latest News
Korean Air signs MoU with Boeing to upgrade and expand its widebody fleet.
Korean Air has signed a Memorandum of Understanding with Boeing at the Farnborough International Airshow to upgrade and expand its widebody fleet. The airline has announced its intent to procure 20 Boeing 777-9s and 20 Boeing 787-10s with options for 10 more of the largest 787 Dreamliner variant today (Monday). The signing ceremony was attended […]
Australian agents responded quickly to Crowdstrike crash
Local travel professionals and businesses moved quickly into action to provide support to the many Australians whose travel plans were thrown into chaos on Friday and into the weekend. The chaos was the result of the flow-on effect of the suspension of check-in services and flights domestically and globally. A blue screen with the outage […]
Booking.com and Airbnb named as the preferred booking platforms of digital nomads
A new YouGov Survey has found that booking.com and Airbnb are the most popular booking platforms for digital nomads. For this poll a ‘Digital Nomad’ was defined as someone who travels freely for an extended period (at least one week), while working remotely using technology and the internet. YouGov Surveys have found that almost one […]
Singapore Airlines has been announced as the first airline partner of Taste Port Douglas
Singapore Airlines has been announced as the first airline partner of Taste Port Douglas food festival presented by Sheraton Grand Mirage Resort, Port Douglas. The Taste Port Douglas Takeover Series now has a presentation partner in Singapore Airlines and features Michelin star chef, Michael Wilson from Singapore marking this the first time the festival has […]
Virgin Australia cancels daily Cairns to Tokyo service from February 2025
While we love a weak Yen going one way, apparently going the other way it hurts.
Korean Air commences Boeing 787-10 operations, launches new Prestige Class seats
This is one airline where turning left is an imperative. We presume kimchi on the menu is a given.
‘We know of a lot of businesses on the market at the moment’ – industry experts weigh in on TTC sale
Intrepid's Brett Mitchell says we will see more deals in the next few months. Rather like a game of Cluedo, who is next?
Kimpton Margot Sydney divine partnership with Sister Act The Musical package
Bless me! Say your prayers and hopefully your pre-thearre dinner meal will arrive in time.
Discover Korea in Sydney and Brisbane 2024
Always dreamed of going to Korea? Head to Sydney or Brisbane and meet operators from Korea instead. It's close enough.
Minor Hotels appoints new Australian GM for Avani + Fares Resort
Given the move means that Rabbidge has moved to the Maldives, it is no wonder he is smiling.
Minor Hotels debuts the Tivoli and NH Hotel brands in Northwest China
An absolutely stunning visual for most here, although a bad time if your sleep is impacted by bright lights.
New ad agency pitches 60-year-old movie in Rex digital campaign
Neither Rex nor the agency confirmed if Millennials or Gen X even knew this almost seventy-year-old movie existed.
Back-Roads sees price freeze revenue jump 7% year-on-year
Price freezing is the type of freezing we can get onboard with. Hand freezing every time we leave the house - less so.
W Melbourne appoints luxe hotel sector expert Andrea Brown as director of marketing
Expect more TikTok dance moves from W Hotel staff after this appointment.
Time to shine for Schwartz Hotels after NSW Accommodation Awards
Hotelier Jerry Schwartz has always offered an alternative approach and this is a shining example.
Travel readership hits 2024 peak in June with Booking.com taking the top spot
The jury is still out on whether this led to an increase in sales or whether this was just people fantasising.
Pop Up North Queensland arts festival pioneering Performances and Projects
This is fascinating. Please excuse us while we leave our desks and go to Queensland.
Southern Cross Travel Insurance says it WILL be covering claims following Crowdstrike outage
We reckon Southern Cross Travel Insurance has earned itself some serious love with this generous move.
Exciting culinary experiences across Asia
Here is a look at some exciting experiences across Asia to enhance traveller vacations in iconic cities across the continent. The Mai Restaurant at Meliá Chiang Mai Located on the 21st floor of the iconic hotel, the Mai Restaurant has launched a Thai-inspired afternoon tea for two that pays tribute to the Baan Tawai Wood […]
On Foot Holidays launches Ligurian Hills hiking tour promotion
Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]
Dar Global to launch Trump Tower in Dubai in 2025
If you were looking for another reason to visit Dubai then this probably isn't it.
Intrepid CCO Leigh Barnes invited to join UN marketing thinktank
This is evidence that a career in travel really can take you anywhere. Next stop - president!
Celebrity Cruises announces first ever President’s Cruise in the Norwegian fjords
Don't be concerned, you don't actually need to be a president to go on this cruise.
Traveltek adds Avalon Waterways to its network of cruise lines
Their UK guys says he is over the moon, but that sort of tech is some way off. Unless we missed a story?
Flight Centre’s Cruiseabout set to open more stores across the country
After being mothballed for a few years, Flight Centre crew have dusted off their sailor's caps.
Solo female travellers are an attractive market with 14% of women travelling alone
Why spend your time walking around attractions you don't want to see when you can just travel alone.
Variety Cruises celebrates 75th Anniversary with uncharted voyage hosted by CEO
Filippos Venetopoulos is evidently not the kind of CEO who enjoys sitting in the boardroom.
Records smashed at Accommodation Australia NSW Awards for Excellence 2024
Records were smashed, possibly a few glasses at the end of a long night too. Glad there were staff to clean up.
With Aussies planning on spending more on travel, how can they save on fees?
Absolutely no one has enjoyed paying currency fees. Ever. Here is how you can avoid them altogether.
Stargazing in Australia with the world’s oldest living culture
Whilst everyone is talking about Europe you cannot ignore the magic in our own back yard.
Crew forced to manually scoop waste on ‘distressing’ Freo Dockers flight following toilet malfunction
Already in the poo after losing to the Hawks, Freo had a crap flight home. Fortunately, that meant no team song.
The train massage that rocked me to sleep and exposing my bare banh mi
Read this article to answer the question on all of our lips, what on earth is a bare banh mi?
Holland America Line celebrates partnership with Lindt
The chocolate on the pillow idea is great until someone doesn't notice and wakes up with it on their face.
PROFILE: Julie Rogers MBA, Director of Sales Asia Pacific of Ponant
Pictures in the snow always look so aesthetically beautiful, although we imagine that they are uncomfortable to be in.
Mandarin Oriental takes a dive into swimwear with $360 board shorts
If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]
Trisara showcases sustainable dining via wellspring program
Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]