Italian National Tourist Board hosts ROOTS-in-Tourism

Italian National Tourist Board hosts ROOTS-in-Tourism
Edited by Travel Weekly


The Italian National Tourist Board (ENIT SPA) hosted a group of Australian tour operators to southern Italy for ROOTS-in-Tourism.

The two-day event is one of the world’s only international trade events devoted to ancestry tourism. Taking place in the region of Basilicata, it attracted over 500 delegates from around the world with the aim of promoting roots tourism and developing specific package tour with Italian suppliers.

The Aussie cohort, which included representatives from Entire Travel, Sun Island Tours, Italian Travel Bureau, and Italy Touring also enjoyed a pre-workshop famil tour to Matera, Policoro, Pisticci, Grottole, Miglionico, and Ferrandina. Highlights included honey tastings, a pasta making class, and a tour of an olive mill.

“They often visit small regions and travel year-round which helps contribute to our mission of encouraging visitor dispersal across the country and seasons,” INTB Australian & NZ country manager, Emanuele Attanasio, said.

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