Japan, Vietnam and Indonesia are massive growth destinations for Aussies

Japan, Vietnam and Indonesia are massive growth destinations for Aussies
By Grant Jones


Australians are continuing to travel in record numbers, with the latest data revealing Japan, Vietnam and Indonesia as the top-growth destinations.

The Australian Travel Industry Association’s December Travel Trends report uses data from the ABS, Department of Infrastructure and analysis by the ATIA team.

The most recent data shows that in October alone, 1.66 million Australians departed for international destinations, a 12.1 per cent increase on the same month last year.

Japan recorded an astounding 73.8 per cent year-on-year growth (567,330 Australians travelling as of October Year End 2024 compared to the same period the previous year).

Vietnam was up 35.4 per cent (423,630), and Indonesia (including Bali) was up 26 per cent (1,644,010). In terms of total travellers, Indonesia was the top destination, followed by New Zealand at 1,344,150 (up 8.2 per cent) and the USA at 732,490 (up 13 per cent).

Bali is one of Indonesia’s hottest spots for Aussies.

“Destinations like Japan, Vietnam and Indonesia are seeing unprecedented growth,” ATIA director of Membership and Industry Affairs, Richard Taylor, said.

“Japan’s 73.8 per cent year-on-year surge is phenomenal, while Vietnam and Indonesia continue to rise by 35.4 per cent and 26 per cent, respectively. These figures highlight the evolving preferences of Australian travellers.

“Leisure travel is driving this surge, with 63.6 per cent of Australians travelling for holidays. The strong focus on reconnecting with friends and family, as reflected in 24 per cent of travellers, also highlights the personal value of travel.

“We know from our members that Australians’ appetite for travel, especially to emerging markets, is always strong. When deciding on your travel plans, whether it’s for holidaying or for business, choose an ATIA-Accredited business to make sure your travel plans deliver.”

Of Australians travelling in the year prior to October 2024, 63.6 per cent were holidaying, with 24 per cent visiting friends and relatives, and 5 per cent on business.

Inbound, year-on-year, China is the fastest growing market in terms of visitors to Australia, with a 96.6 per cent increase on last year. Visitors from South Korea to Australia have slightly overtaken Japan, with both showing near 50 per cent growth on last year.

China is the fastest growing market in terms of visitors to Australia.

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