Former Channel 9 Getaway host and founder of TRIBE Jules Lund to speak at Travel DAZE

Jules Lund, founder of TRIBE and former Channel 9 Getaway host cuts through the BS to reveal actionable insights in his speaker session at Travel DAZE. Here is an insight into what’s on offers at his rapid-fire session.
What will your session be about at Travel DAZE Exec?
JL It’s designed to get the creative juices flowing. As we know, our brand is no longer what we say it is, it’s what our consumers say it is to each other. This is particularly true of travel. We’ve always been influenced by those who’ve ventured ahead and excitedly brought to life their travel adventure in a raw and compelling way. This was all I did for 10 years as a travel reporter on Channel 9’s Getaway. Luckily these days you don’t need a $150,000 camera to shoot the content and a television network to broadcast it. You do, however, need to venture deep into the heart of social media to find the hidden gems… The trends that can become a gust of wind to propel you past your competitors. That’s what my session’s about at Travel DAZE. I’ll showcase the most valuable 2024 social hacks your team can understand, own and easily exploit.

Jules Lund as blond-tipped travel reporter on Getaway
What does it mean to you to be a speaker at Travel DAZE Exec 2024?
JL I can’t begin to express how much travel means to me. In my teens I backpacked through 16 countries filming my adventures on a handy cam before getting the gig on Getaway. I now take my family on adventures at every opportunity. And yep, still filming. So, Travel DAZE is the perfect blend of my two biggest passions; travel and content. With continued social media growth, travel marketing is more about authentic storytelling than it’s ever been. And with this event having some of the most innovative minds in travel in attendance, I’m excited at where their brains go with some of the concepts we’ll uncover.
Tell us about a trend you think will shape the future of travel.
JL Social Search Optimisation. No one seems to be capitalising on this! If you were to type ‘cheap travel insurance’ into Google – what appears? Pages and pages of insurance advertisers spending thousands on that term, followed by brands who’ve spent millions on SEO to appear on page 1. But what happens if you type ‘cheap travel insurance’ into TikTok or Reels? What do you get? White space. Yet 1 in 3 younger users now type queries in social apps rather than search engines. So, before the world catches on, Social Search is an untapped opportunity to populate these platforms with engaging video answers to the most searched queries in your category. You don’t even need creators. Your staff could simply present to camera “Here’s how to get cheap travel insurance for students” and then at the end, direct them to your website. No brainer.
What is one thing you would want our audience to take away from your session?
JL Authenticity is the name of the game. In today’s world, people are craving genuine connections more than ever. Flashy ads and sponsored content just don’t cut it anymore. What really hits home with audiences is the real, down-to-earth stuff. Just compare Cristiano Ronaldo – the most followed person on Instagram, to Khaby Lame – an ex-factory worker whose infectious authenticity has earned him the same badge on TikTok. Rather than aspirational celebrities, influence is now eye-level. Ryanair is the prime example. These guys have truly mastered the art of authenticity. Instead of shying away from criticism, they lean into it, turning those moments into gold on TikTok. They engage directly with their audience in a way that’s relatable and downright hilarious.
@lufthansa Sing along with our Purser Tom and his Sparkulele to his welcome song that you might already know from his duet with @Michael Bublé 🎤🎶 tag us in your version of Toms song! We are exited to hear you sing! #lufthansa #michaelbublé #singalong
What is an initiative that is being implemented within your organisation that you are proud of in relation to your session topic?
JL TRIBE Unlocked. It’s one of our flagship solutions helping brands unlock the creativity of their own team members. For example, Lufthansa don’t just come up with brilliant marketing ideas in a boardroom. Nope, they’ve tapped into the talents of their own staff by putting out a call and inviting their employees to share their creative sparks. And now you have a brilliant video of Thomas from the cabin crew singing a travel ditty while playing his Sparkulele. Even Michael Buble loved it so much he celebrated Thomas on one of his flights. BWS is another innovative brand who’ve built an Employee Creator program with a bunch of talented Store Associates. Not only is their engagement off the hook, but they’ve found a way to humanise their brand and lift employee engagement to unprecedented levels. It just makes sense. Afterall, no one is more qualified to promote your brand than those already doing it for a living.
You can hear from Lund and more at Travel DAZE Exec. Buy your tickets HERE.
Travel DAZE Exec is Australia’s leading forum for the most influential minds in the industry. Tackling an array of hot-button issues, Travel DAZE Exec brings together leading names to look at how we can propel the industry forward.
You’ll have the chance to hear from award-winning journalists, travel industry pioneers, authors, public figures, influencers, entrepreneurs, musicians, artists, and much more.
Latest News

TravHost launches expert hosting service to transform industry famils
TravHost offers a pioneering service bridging the gap between media professionals, travel agents and tourism organisations, addressing the demand for exceptional famil hosts. Founded by seasoned travel media professionals Fiona Harper and Carolyne Jasinski, TravHost is poised to revolutionise the way tourism organisations and travel companies approach famils. With decades of experience in tourism and […]

Book big and bag a spot of the TTC Tour Brand’s Top Achievers’ Famil
TTC Tour Brands’ Top Achievers Famil incentive is back, rewarding top-selling agents with the chance to embark on an unforgettable trip to a destination that remains a secret – for now. Agents who have sold any Luxury Gold, Insight Vacations, Trafalgar, Costsaver and Contiki, from 1 December 2024 to 14 March 2025, go into the […]

New Zealand International Convention Centre to open in February 2026
The New Zealand International Convention Centre (NZICC) has announced it is opening its doors to New Zealand and world conferences and events in February 2026. The long-awaited NZICC is set to transform New Zealand’s conference and events industry, boosting visitation and the wider economy with its world-class facilities. Located in the heart of Auckland’s CBD, […]

AmaWaterways invites AU/NZ travel trade to An Evening with AmaWaterways events
AmaWaterways has announced the dates of its upcoming An Evening with AmaWaterways events for travel advisors, just over a year after it entered the Australian and New Zealand markets. Dedicated to travel advisors, the events will be held in six cities and will be hosted by AmaWaterways’ regional sales managers, plus feature a presentation from […]

Mooloolaba cruise season boosts Sunshine Coast tourism and trade
Mooloolaba is set to welcome a series of cruise ships through February and March 2025, significantly boosting local businesses and tourism to the Sunshine Coast. Their arrival is expected to create a vibrant atmosphere and provide a substantial economic uplift to the region. Viking Sky kicks off the season on Sunday 8 February, with 930 […]

Little Pete Brewing opens first of its kind open-air bar
Little Pete Brewing has opened a new open-air bar at 543 Step Rd, Langhorne Creek, a must-visit South Australia destination for a drink with a view. The first-of-its-kind open-air bar sits on 8ha, surrounded by vineyards and paddocks, with the Bremer River flowing nearby and framed by majestic ancient river red gums. “We always felt […]

CENTREPIECE is set to make a splash at AIME 2025
CENTREPIECE is set to make a splash at AIME 2025 with a one-of-a-kind activation that showcases their world-class event capabilities to inspire event planners and decision-makers. CENTREPIECE is located in the heart of Melbourne & Olympic Parks, Victoria’s epicentre for live sports and entertainment and home to world-renowned venues including Rod Laver Arena, AAMI Park, […]

NYC Tourism + Conventions announces two exciting new events
NYC Tourism + Conventions has announced ‘NYC Off-Broadway Week 2025’ and ‘Value Family Activities’ events lined up for this year. NYC Off-Broadway Week 2025 2-for-1 ticket sales for this event have begun with this season’s program featuring 29 Off-Broadway performances, including 18 new participants. The twice-yearly program runs from 17 February through 9 March with […]

Engine delays plaguing Air New Zealand as carrier set to suspend Incheon-Auckland route
We never liked being at the back of the queue, and this is a big one to jump.

Australia’s aviation future takes flight: An exclusive with Simon Westaway
As you walk through your next Australian airport, from ABX to YWYY, remember this face, he may be there.

Destination Vancouver brings World Chef Exchange event to Sydney
We are sure that with Mark Best in the kitchen, there was more on offer than poutine and fries.

Jeju wins bid to host 2028 Asia-Pacific Microscopy Conference
The Korea Tourism Organization (KTO) has successfully secured the 14th Asia-Pacific Microscopy Conference (APMC14) for Jeju in November 2028. This was achieved in partnership with the Korean Society of Microscopy, Jeju Special Self-Governing Province, Jeju Convention Bureau, and Jeju International Convention Center. Korea was selected as the final host after strong competition at the 13th […]

Envoyage-hosted National Travel Group joins Luxury Travel Collection
As this market continues to grow, make sure you get along to our own Travel Weekly Luxury Roadshow.

Airports Council International labels Newcastle Airport most sustainable in Australia
Newcastle says it will be the green gateway into Australia, maybe the football team needs some new colours to match.

Vintage Rail Journeys’ unique Bathurst Race’N Rail packages now on sale
You might not get there as fast but you are guaranteed to save on fuel on the way there.

Patricia Piccinini’s skywhales return to tour Australia
These freaked us out when we first saw them, almost as bad as the contents of the fridge after we returned from leave.

David Fraser returns to Accor as VP of operations for Sofitel Pacific
We hope Monsieur Fraser is catching up on his French as he will no doubt be dealing with HQ.

A foodie adventure at Disneyland Resort in California: Snack Attack on the Go
As far as levels of cuteness go, Disneyland Resort's Mickey beignets take the cake or should that be churros.

Minor Hotels unveils Anantara Jewel Bagh Jaipur, its first property in India
Treated like a Raj for a few hundred a night, we like the sound of that. Just don't mention the cricket.

Four Seasons announces new luxury resort and private residences in UAE
These resorts are built on reclaimed land made with sand, fortunately there is plenty of it.

Oceania Cruises sets new standard for onboard dining: one chef for every 10 guests
Oceania Cruises, renowned for The Finest Cuisine at Sea, has set a new standard for onboard dining with an exquisite new menu evolution in The Grand Dining Room. Launching on its newest 1,200-guest ship, Allura, in July 2025, the reimagined menus introduce over 270 brand-new recipes, from curated Signature Eggs Benedict breakfast selection to a chic French […]

MSC Cruises announces MSC World Asia Webinar
Let's hope the words 'You are on mute' will never be uttered ever again.

Legendary Italian hotel, Il San Pietro di Positano, opens new clothing and accessories boutique
Anyone planning a trip to Italy this northern summer should leave room in their Louis Vuitton luggage.

AAT Kings’ NT boost with air credits
AAT Kings really dominates travel in the Top End and news like this only adds fuel to the fire.

Camino Women and Laos’ Khiri Travel announce new mountain trail for Australian women
Responsible tourism starts with one foot in front of the other. This trek sounds like there are a few more steps.

Thousands of dollars worth of prizes on offer through ATIA’s ‘Rockstar Renewal’ campaign
Of course it's nice to be called a rockstar, but we'd like to be a part of the superstar surge personally.

Sally Miles joins Linkd Tourism’s trade team
Having lived in the US and Japan, Sally will no doubt thrive in this role!

Maximise your Emirates journey with complimentary hotel stays in Dubai
Any freebie is a good freebie, but a free hotel in Dubai has to be pretty high on the list.

Celebrity Xcel unveils ‘The Bazaar’ set to transforms onboard experiences
No word if Xcel will make its way to Australian shores - we'd expect koala cuddling and kangaroo boxing.

CT Partners expands focus on business meetings and events
AIME is looking like it will be bigger than Ben Hur... it was a movie? Charlton Heston? Never mind.

South Africa’s The Royal Portfolio appoints Nigel Pace as executive head of sales to ultra-luxury portfolio
First job on the list is to visit all the luxury properties in the portfolio. Next, he'll be perusing all the menus...

Radisson Hotel Group concludes record-breaking year
40,000 keys is a lot of keys. We wonder if there is a master key to all of these.

Countdown underway for 2025 Visit USA Expo in Sydney, Brisbane and Melbourne
The two-week countdown is on, but we've been counting down for nearly 50 weeks since the last one!

WA Labor commits $500,000 to a study for future Broome cruise passenger terminal
Given the emerging popularity of cruising in this part of the world, another stop is welcome.

Maximum Occupancy New Zealand conference to return to Auckland in March
If we were to take a stab in the dark we'd say this one's all about getting those rooms full... Just a guess!

NRMA’s Turtle Sands Nature resort officially opens
For some of us, sometimes there is a bit too much nature. Try explaining to the little ones why mum buries the kids.