LA Tourism and San Fran Travel partner with Flight Centre and Nine for Aussie travelogue

LA Tourism and San Fran Travel partner with Flight Centre and Nine for Aussie travelogue
By Christian Fleetwood


Los Angeles Tourism and San Francisco Travel have launched their first-ever joint marketing campaign.

The campaign, ‘2 Aussies in Cali’, is a four-part comedic travelogue designed to entice Australians to visit Los Angeles and San Francisco — the gateways of California.

To bring the content to the Australian market, Los Angeles Tourism, San Francisco Travel and Visit California have partnered with Flight Centre and Nine.

Launched last week, 2 Aussies in Cali follows “quick-witted and selfie-adverse comedian” Rhys Nicholson and “polished, world-famous travel influencer” Tara Whiteman, as they discover what the two cities have to offer.

Flight Centre has created a dedicated microsite for travel to California, incorporating travel advice and information for the campaign, including teaser content and six-minute episodes, which are being rolled out over a four-week period.

Warner Bros Studio Tour_L.A. (1)

Follow Rhys and Tara’s journey across California by clicking here.

The campaign, which was also made in conjunction with Visit California, aims to reinforce California’s reputation as the most convenient gateway into North America.

With over 30 per cent of Australian visitors combining Los Angeles and San Francisco into their visits to the US, Australia is considered an important market for both cities.

LA welcomed just under half a million Australians in 2018, while San Francisco hosted 200,00 Aussies last year.

According to Los Angeles Tourism, Nicholson and Whiteman were selected due to their “different points of view and storytelling expertise”.

“Rhys’ comedic reputation and his work within the LGBTQI community, coupled with Tara’s influence in the travel and social media sphere, provide an interesting contrast and entertaining dynamic on camera, while showcasing the best of both cities,” a release from Los Angeles Tourism said.

“Los Angeles is a global creative capital overflowing with one-of-a-kind experiences that Rhys and Tara bring to life in this campaign with their own brands of humour and energy,” Don Skeoch, chief marketing officer for Los Angeles Tourism, said.

“We want to build on the strong affinity between Angelenos and Aussies to inspire more of our friends from Down Under to plan an LA vacation.”

Joe D’Alessandro, president and CEO of San Francisco Travel Association, said: “Food, fashion and fun are collectively what Rhys and Tara are all about – a perfect match with San Francisco. We’re thrilled to have this dynamic duo explore our colourful city and help encourage Aussies to discover all that’s on offer, whatever their tastes.”

To view the 2 Aussies in Cali trailer, teasers and episodes, click here.

Aussies can also follow the journey via Rhys Nicholson (@rhysnicholson), Tara Whiteman (@TaraMilkTea), LA Tourism (@discoverla), San Francisco Travel (@onlyinsf) and Visit California (@visitcalifornia) Instagram channels, with all content united under the hashtag #2AussiesInCali.

Latest News

  • Hotels

Groupe Barriere appoints La Collection as ANZ representative of its Fouquet’s properties

Groupe Barriere has announced it has appointed La Collection as the exclusive representative for Australia and New Zealand of its two flagship Fouquet’s properties. This partnership brings together La Collection’s dedication to exceptional boutique experiences with the legendary heritage of the Fouquet’s brand. Groupe Barriere, a name synonymous with French luxury and the art of […]

  • Conferences
  • First Nations
  • Tourism

Indigenous tourism drives economic growth: The World Travel & Tourism Council finds

Indigenous tourism is projected to contribute US$67 billion ($AU100 billion) to the global economy by 2034, a landmark World Travel & Tourism Council has found. This economic boom is fuelled by increasing demand for authentic cultural experiences, in countries such as Australia, Canada and the United States, among others. The report showcases the sector’s role […]

  • Conferences
  • Tour Operators
  • Tourism

Perth’s Matagarup Zip+Climb becomes world’s first member of WTTC’s ‘Together in Travel’ for SMEs

Perth’s Matagarup Zip+Climb co-founder Ryan Mossny has been named the world’s first member of the World Travel & Tourism Council’s new ‘Together in Travel’ program for Small and Medium Enterprises (SME). Announced at the 2024 Global Summit in Perth (Boorloo), today the ‘Together in Travel’ program is a unique initiative aimed at providing support and […]