Let these emojis give you some travel tips

By laurencroft

Imagine if you could type an emoji (like a wine glass) into a map and it told you where to find it? Well that’s exactly what the legends over at Air New Zealand have done. Because who even needs to type?

The future is here, people – this interactive map will simply find the best of the best, based on which emoji you type in.

Basically, you comment on Air New Zealand #EmojiJourney Facebook or Twitter posts with a combination of emojis which describe (as much as an emoji can) your perfect New Zealand getaway.

This will then automatically generate a link to a personalised map of New Zealand with emojis highlighting points that you’ll probably, definitely find interesting.

Clicking on each of the emojis on the personalised map will provide more information about destinations and activities on offer – like food and drink hot spots (read: most insta-worthy burgers), shopping, art and culture, adventure activities and things to do outdoors.

Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams said that people, especially millennials and Generation Z, love to use emojis in their day to day life and the #EmojiJourney is designed to inspire travel to and within New Zealand using social media.

“This is a fun and unique way to showcase New Zealand and our regions, from skiing at Ruapehu, rafting in Rotorua, or whale watching in Kaikoura, to the iconic Len Lye Centre in New Plymouth, or some of the country’s foodie hotspots,” she said.

“For example, if I wanted to head to one of New Zealand’s renowned wine regions I would enter the wine emoji.”

Well, we know which emoji we’ll be using the most.

The map is a perfect way to plan out a personal trip to New Zealand without any hassel – or to waste a whole day at work figuring out what different emojis mean on the map.

“Our airline is committed to enhancing the customer experience and leading the way when it comes to innovation.

“#EmojiJourney will be progressively launched in our global markets in English, Japanese, German and Chinese and we hope this new experience will not only inspire visitors to travel to New Zealand but will also get Kiwis out exploring their own backyard,” Williams said.

You can find Air New Zealand’s #EmojiJourney experience on the airline’s Facebook, Twitter and Instagram – so get your favourite emojis ready!

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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