Livn introduces a new way to move supplier transactions online

By Alexandra Coulton

Livn is rolling out a whole new way for travel companies to take their offline supplier transactions online with the unveiling of Livn Direct.

Mark Rizzuto, Livn CEO, introduced the new product at the annual Phocuswright Conference in Los Angeles.

This version of the Livn API business model is optimised for travel companies that have existing relationships with tour suppliers, but are looking to take advantage of efficiencies that come from moving offline transactions online.

Using Livn Direct, clients will have access to over 700,000 products from more than 15,000 suppliers.

Livn Direct simplifies the current infrastructure, which involves a great deal of manual inefficiency, into a secure and direct communications channel with nominated tour suppliers in real time.

This translates into fully integrated itinerary and booking management that automatically syncs with existing travel agency in-house systems which can then display tour suppliers live pricing, live availability, geo-coding, and instant supplier’s voucher.

According to Livn, the purely B2B solution does not interfere with existing commercial arrangements between resellers and their preferred tour operator but instead charges resellers a small transaction fee for each booking that passes through the API.

This offers substantial savings – and enhanced profit opportunities – to Livn’s clients. Online tour resellers currently make an average net margin of 10 per cent, while an offline reseller will earn between 13 per cent and 18 per cent.

The Livn Direct model disrupts both the online intermediary and offline models, delivering travel reseller margins that are almost double that of any other market alternative (approximately 23 per cent).

The Launch event concludes with a People’s Choice Award, in which the audience vote for their favourite of the 14 innovations presented.

Livn managed to pull off 100 per cent‘thumbs up’ from the panel – which only five other companies achieved.

“Livn has been able to bring structure and definition into the market by making all relevant information available to the travel trade through one unified API, while greatly reducing integration costs,” Rizzuto said.

“Livn Direct places six years and $10m worth of real-time platform connectivity investment directly into our customer’s hands for you to transact and trade under your own terms, and with your preferred partners.

“No one else does this.

In a complex world, we are proud to be able to offer a sophisticated solution that can be delivered with simplicity.”

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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