MW Tours reveals rebrand and 2025 brochure
MW Tours, a family-owned travel company known for crafting bespoke travel experiences, has revealed a fresh rebrand.
The update includes a new logo, a vibrant visual identity, and a refreshed mission statement, all of which embody the spirit of adventure and the service that is synonymous with MW Tours.
The rebrand is “not just a cosmetic change” but is instead a powerful reaffirmation of its unwavering commitment to delivering unparalleled travel experiences, it said.
The updated branding comes as MW introduces its new 2025 brochure.
Some of the highlights of the rebrand include:
Design:
The new logo elegantly merges the letters “M” and “W” into a single, cohesive emblem, symbolising the unity and collaboration that lie at the heart of MW Tours.
Symbolism:
The logo’s dynamic design reflects movement, capturing the spirit of exploration and the forward momentum that drives us to continually redefine travel from one destination to another.
Visual Impact:
Memorable and distinctive, our new logo ensures that MW Tours stands out in a competitive
market, leaving a lasting impression that resonates with quality and prestige.
David Reid, national sales Manager said: “This is a thrilling moment for MW Tours. Over the past two years, post-pandemic, we’ve vastly surpassed all previous sales records and emerged as a leading name among Australian travel agents. Our new branding perfectly captures our evolution and our commitment to meeting the growing needs of both agents and travellers.”
“We’ve listened to our retail partners, and in response to unprecedented demand, especially for Japan, Korea, and Taiwan, we’re reintroducing printed and fully redesigned brochures for NE Asia, Africa, and the Indian Subcontinent.”
MW Tours 2025 brochures, featuring an array of exceptional tours across Japan, Northeast Asia, Africa, and Southeast Asia.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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