New Caledonia Tourism Nabs International Award For Best Tourism Video

New Caledonia Tourism Nabs International Award For Best Tourism Video

Ever wondered what a cowboy hat, snorkelling set and bottle of French champagne have in common? That’s exactly the challenge New Caledonia Tourism set for a group of strangers, allowing them just 30 seconds to identify where a suitcase had come from, for their chance to experience it themselves.

The video, created by New Caledonia Tourism (NCTPS) Australia, received the award for Best Tourism  Video in the Destination Category at the inaugural Tourism and Cultural Video Awards in Cannes, France last week.

The video was praised for its originality, innovation and was up against 141 other entries.

New Caledonia Tourism Australia director, Caroline Brunel, said this video captures the imaginations of potential Aussie visitors, allowing them to have a sneak-peak at what a New Caledonia holiday could be like before they book.

“New Caledonia is up against strong competition to win over Aussies looking for an island escape, so we wanted to ensure that New Caledonia’s unique experiences and magnificent scenery were captured in a fresh, innovative and engaging way,” she said.

“We wanted to address the misconceptions around the destination in Australia which include statements like: “it’s just another Pacific island” and “there is not much to do”, but also to use this as a platform to launch our virtual reality campaign and app.”

New Caledonia’s virtual reality (VR) campaign is a first for any Pacific Island destination and gives participants a taste of New Caledonia through a series of 360-degree videos.

Participants can discover the Caledonian bush; sail on an outrigger on the Isle of Pines, explore a Kanak tribe or cycle through the Mouli Bridge – a total of 15 Caledonian experiences can be discovered via a downloadable app (New Caledonia VR) and without needing a passport.

The video of the suitcase, which accompanies this launch, was particularly well received in Australia and New Zealand with more than 380,000 views on YouTube to-date.

Latest News

  • Food & Beverage
  • Hotels

Zentis Osaka launches new “Stay and Savor” package

Zentis Osaka, the city’s only Design Hotels member property, has launched a new “Stay & Savor” package that combines afternoon tea with a two-night stay and daily breakfast. Since opening in 2020, the hotel has been lauded for its sophisticated style and stellar dining at UPSTAIRZ Lounge, Bar & Restaurant. Making Michelin Guide’s inaugural list […]

  • News
  • Tourism

ATIA announces new director as Laura Ruffles steps down

The Australian Travel Industry Association (ATIA) has announced the appointment of Danielle Russom as vice chair while Jamie Pherous replaced Laura Ruffles as director. The changes follow Laura Ruffles’ resignation from the Board. Laura joined the Board as an alternate director in December 2015, before becoming a full director in July 2019. During her time […]

  • News
  • Partner Content
  • Women In Travel

Women in Travel: Inside Travel Group’s Amanda Highfield on where there’s still work to be done

In travel, the issues around gender equality are complex. Whilst there are plenty of women who work in travel, the demographic of the industry is not always reflected at the top where men still hold a disproportionate number of roles. In this interview with Travel Weekly, Inside Travel Group’s national sales manager Amanda Highfield speaks […]

  • Hotels
  • Travel Agents

Club Med launches Endless Summer Sale offering up to 30% discounts for 2025 summer season

Travel agents are in for a treat as Club Med announces its highly anticipated Endless Summer Sale 2025, offering up to 30 per cent off on luxurious, all-inclusive holidays for next year’s summer season. The sale runs from 17 October to 2 December 2024 and promises unbeatable savings across a selection of Club Med’s sun-kissed […]

  • Hotels

Movenpick launches the 2024 Kilo of Kindness campaign

Movenpick Hotels and Resorts has announced the launch of its 2024 Kilo of Kindness campaign, inviting guests and local communities to contribute food items, clothing, and educational supplies. They have been anchored in the spirit of generosity, and this year, more than 75 hotels and resorts across 30 countries will come together to support their […]

  • Women In Travel

Today is your last chance to enter Travel Weekly’s Women in Travel Awards

If you’ve been sitting on the fence about entering this year’s Women in Travel Awards, then now is your time to make the leap. The Women in Travel Awards highlights the incredible work of women within the travel industry and is open to female-identifying talent across all levels of their careers. It takes just 10 […]