New staff, e-learning capabilities, Netflix film & more unveiled for Atout France!
Atout France got a small group of trade media together for an exquisite luncheon at La Guillotine in the Sydney CBD where the company gave a rundown on the latest updates with the organisation.
Check out what’s happening with Atout France below!
Staff Updates
Atout France has welcomed Clara Demare to its team as the body’s new digital marketing and media specialist. With her expertise and passion for communication, Demare will foster strong relationships with the media, ensuring that Atout France’s message and mission resonate far and wide in the travel world.
Meanwhile, adding to her previous role as head of marketing, Sophie Almin, who has 15 years at Atout France ANZ, takes on the role of deputy director, while Clelie Collas remains trade marketing manager.
Atout France launches the new Explore France Magazine
From gastronomic and cultural experiences to cycling holidays and other slow tourism highlights, the best of France is revealed to readers in Explore France magazine 2023-24.
Available on the Atout France and in hard copy format from L’Occitane Shops and during Atout France trade events. Explore France magazine is packed with insights for travellers considering itineraries right across France – from Paris, the City of Light, to France’s unique and diverse regions.
18 Tour Operators and Travel Agents to head to Rendez-vous en France in Toulouse in March
Atout France will host 18 tour operators at the Rendez-vous en France trade show at the end of the month in Toulouse, Occitanie region. This event brings together around 700 exhibiting companies representing the French tourism offer and 750 international and French buyers.
France Connaisseur E-learning platform
France Connaisseur is Atout France’s e-learning tool that can equip travel experts with the necessary knowledge and skills to excel in selling France, leading to better customer service and overall business success.
For this purpose, Atout France has developed an online platform that provides fun and interactive courses filled with information, facts, advice, and news that aim to make travel advisors the best connoisseur of the destination.
- Launched in Australia in September 2023. Available in 12 countries around the world 2
- 15 modules – 15 mins per module – 1 Certificate and 1 badge at final assessment
- 364 users as of March 2024
– NEW in 2024:
- Sustainable tourism module
- Incremental certification system
- France Connaisseur LinkedIn community
The France workshop is coming to Sydney, Melbourne and Brisbane in September 2024
Atout France is excited to showcase the top suppliers from France, visiting major states across Australia in 2024! Guests will have the opportunity to meet and engage with representatives from many French destinations and hospitality companies in an openflow exhibition format. Save the dates: 10th Sept in Sydney, 11th in Melbourne and on the 13th in Brisbane.
Atout France joins forces with Netflix to highlight France’s tourism appeal
Netflix regularly puts France in the spotlight with its French and international productions shot in France. A new study conducted by the Basis Research Institute, reveals that the broadcast of these films and series reinforces France’s cultural and touristic appeal.
Given these elements, Netflix and Atout France have signed a letter of commitment to promote France. To mark the occasion, they are unveiling an advertising campaign entitled “On n’a pas fini d’imaginer la France” (“There’s Always more to Imagine about France”), as well as a brand-new collection of tourist guides to discover France in a new light, in the footsteps of Netflix heroes Emily, Lupin… and many others!
Featured Image: Paris, Eiffel Tower and river Seine at sunrise – iStock/SCStock
Email the Travel Weekly team at traveldesk@travelweekly.com.au
atout franceLatest News
A Culinary Journey Through Southwest France
Let's face it - if you're going to France, you just have to enjoy all of the food and drink on offer.
Seafood Excellence winners launch new sea-to-plate menu onboard Luxe Island Seafood Cruise
The 2024-25 season of the ultimate seafood dining experience, Luxe Island Seafood Cruise at Rottnest Island, has a new sustainable seafood menu and is now open for booking. Owned by Sea West and operated by its brand Rottnest Cruises, the award-winning Luxe Island Seafood Cruise offers an indulgent day of cruising onboard a 69ft, three-level […]
Qantas offers flights from Cyprus to help get Australians home from Lebanon
Free flights on Qantas Boeing 787 out of Cyprus will bring home up to 440 Australians.
35 per cent base salary increase part of Virgin Australia pilots new enterprise agreement
Virgin Australia pilots have overwhelmingly voted in favour of a new enterprise agreement that delivers substantial improvements to their pay and working conditions, following 15 months of negotiations. The new agreement guarantees a 35 per cent base salary increase in the first year, followed by 3 per cent annual increases and includes industry-leading lifestyle and […]
Brisbane makes top 10 list of trending global destinations for 2025
Given this 'demand' is driven by Millennial and Gen Z travellers, this may change tomorrow - or today.
Emirates announces partnership with Etihad Clean Energy Development
Emirates is going solar... Even its planes can’t say no to a bit of fun in the sun!
Australia’s best & worst international airline food rankings: Who’s on top?
Now matter how often you fly, the foil wrapper is always lifted with anticipation, sometimes followed by indigestion.
Insure&Go warns Aussies of costly travel insurance mistakes as international travel surges
We wonder what other countries need to be warned about alcohol overconsumption clauses... The Irish may get a start!
Shipshape start to the South Australian 2024-25 cruise season
The food of Kangaroo Island, the wine of Clare Valley and wrapping their lips around pronouncing Fleurieu Peninsula.
PROFILE: Tony Wheeler, Lonely Planet founder and constant traveller
No doubt he's covered a few miles and has a few million frequent flyer points. Passports? He's probably had a few too.
Hotel, flight bookings spike as fans head to grand finals, aka Katy Perry and Kid Laroi concerts
Three-peat was pushing it, and four-peat would be just ridiculous. We are talking of the made-up word, not the stat.
Explora Journeys unveils marine photography exhibition by Prince Hussain Aga Khan aboard EXPLORA II
We'd be setting up a 'cameras for sale' stand outside the gallery because we're certain guests are going to be inspired!
Wendy Wu Tours unveils new Namibia Adventure tour
Wendy Wu is spreading her wings to the wilds of Africa, so our animal instincts predict amazing itins.
Air Vanuatu set to fly again after court decides to allow restructure
The news gives us hope that perhaps one of our recently defunct carriers may get a second life, albeit unlikely.
Riviera Travel River Cruises launches early bird sale for 2026
We hope there is a not a set of scales on these cruises, or a weight limit on the ships for that matter.
Qatar Airways expands to Canada with launch of Toronto flights
Qatar's going from strength to strength at the moment. The same can't be said for our progress in the gym...
ATIA wins big with federal inquiry into tourism and international education
We're generally used to hearing about the negatives coming out of a Federal inquiry, so this is a nice change of tune.
Silversea announces development of the southernmost hotel on earth
Staying at this hotel is going to be absolutely terrifying if you are a flat earther!
Auckland and Rotorua launch ‘2 Easy’ campaign to attract Aussies
As an Aussie, we do feel very seen by this campaign. Thank you New Zealand.
AmaWaterways unveils progress in Colombia ahead of 2025 Launch
That's cruising in Colombia with an O not a U. There is a significant difference.
My Cruises announces exclusive collaboration with Norwegian Cruise Line
NCL is churning out the news lately, we can't imagine how chaotic the office must be.
Why cycle tourism is wheelie booming!
It takes a very brave sort of person to wear cycle shorts and here at Travel Weekly we respect bravery.
Tauck, Disney Destinations and Washington DC release the industry Bucket List and Luxury Travel
If you need a big white gloved hand putting together a list of things to do before you die, this is Mickey Mouse!
Travel planning is not a box of cereal, say agents in response to ALDI portal launch
Good. Different. Agents aren't so sure buying an angle grinder and a holiday from the same place is such a good idea.
Guests as Phuket’s Trisara Resort set to experience two nights of culinary excellence
Don't let this white sandy beach fool you, there's serious foodie stuff happening at Trisara Resort this month.
OUTRIGGER Reef Waikiki Beach Resort new general manager named
This place is as famous as Steve McGarrett, of Hawaii Five-0 fame, and almost as stylish as the original's hairdo!
Aussie agents live it up in South America with Chimu Adventures
If you missed out on this one, Chimu says there's more famils on the horizon... Happy selling!
WATCH: TTC Tour Brands European Rendezvous launch event with sales manager Mickey Mann
To be honest it would be criminal to have the name Mickey Mann and be a wallflower. Shine Mickey, shine.
New offerings at W Hollywood unveiled alongside a refresh and amenities upgrade
No trip to LA would be complete with a rooftop bar visit and star-spotting, and the W Hollywood ticks those boxes.
The EVE Hotel Sydney releases official design gallery
Got a penchant for fine design? We suggest an evening at the EVE!
Visit Qatar launches a new global campaign
As Qatar prepares to take 25% of Virgin, it's also bumping up it's tourism messaging. Coincidence? We think not...
WATCH: First plane lands on new Western Sydney Airport
If you weren't already across this news, we consider ourselves as bigger plane geeks than you!
Iconic ‘Spirit of Sydney’ artwork takes pride of place at ICC Sydney
International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has announced the addition of the monumental artwork ‘Spirit of Sydney’ by renowned Australian artist Frank Hodgkinson to its collection. Normally reserved for event attendees, members of the community were able to view the iconic ‘Spirit of Sydney’ mural at the venue’s art tours, guided […]
Australian Airport Association names Simon Westaway as CEO
With all the turbulence happening in the airport sector, it's fair to say that Westaway is not afraid of a challenge.
Sydney Airport announces Australia’s first flights to Beijing Daxing
If you want to go into space but can't afford it, just go for a trip to this spacey-looking airport.
Carnival Cruise Line unveils 2026/27 itineraries, including short getaways
Grab the kids and get yourself on a Carnival Cruise, or leave the kids with the grandparents, we won't judge...