Oslo – is it even a city? Norway’s hilarious new tourism campaign tells travellers not to come
![Oslo – is it even a city? Norway’s hilarious new tourism campaign tells travellers not to come](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Visit Oslo’s latest tourism campaign comes in the way of a hilarious satirical take on life in the Norwegian Capital.
The video, which has gone viral follows a 31-year-old on a day around the city and opens with the line, ‘I wouldn’t come here’.
He carries on to tell you everything ‘wrong’ with Oslo, but in reality, he perfectly captures the charm of the city.
Littered with comedic takes on things like the ability to walk from one side of the city to the other in half an hour or not needing to wait in line for hours to get into a gallery, the ad is a classic example of dry Nordic humour.
“The inspiration for the ad is Oslo’s position as an underdog as far as city break destinations go, both in Europe and in the Nordics,” Visit Oslo marketing director Anne-Signe Fagereng told Skift.
“The fact that it’s not as famous and crowded as some other capital cities is something we should start highlighting as a benefit.
“Oslo has been through an incredibly positive transformation over the last few decades, so it’s time our confidence in our capital catches up with reality.”
In 2021 the Munch opened in Oslo, a museum dedicated to artist Edvard Munch who painted The Scream. 2022 saw the opening of Norway’s National Museum and in 2027 The Museum of the Viking Age will open.
![](https://www.travelweekly.com.au/wp-content/uploads/2024/06/iStock-1435543059-scaled.jpg)
The Munch Museum in the city of Oslo, the capital of Norway. (iStock – mikeuk)
Marketing win for Visit Oslo
Oslo’s new campaign has caught the eyes of the marketing world with many taking to Linkedin to praise the video which runs for just under two minutes.
“The thing is, there are many professional who can pursue such creative ideas but very few companies allow such creativity out of being in the ‘safe zone'” one commented.
“What a magnetizing mix of reverse psychology marketing and thinking, the forever touching movie “Elling” (2001) and my experience of swimming in Tromsø once in March. Thunderous applause VisitOSLO… I love this “grumbling Oslovian narrator / narrative,” said another.
Funny campaigns proving a success
When it comes to advertising a country or capital city destination marketers have countless resources at their fingertips.
But our favourite is fast becoming a satirical take.
Other advertising campaigns of similar fashion recent years include Visit Sweden’s campaign last year which reminded travellers that is has no affiliation with Switzerland.
Lithuania also poked fun at outdated stereotypes many have about life in the Vilnius with its own comedic video ‘Expectations VS. Reality’.
Feature image: Visit Oslo YouTube – ‘Is it even a city?’
Latest News
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Gold Coast Airport marks major milestone in domestic expansion
Gold Coast Airport undergoes a $17 million refurbishment of its old international area to expand domestic capabilities following the shift of international services to a new terminal. The airport’s new domestic lounge has just opened, marking a milestone in the terminal’s ongoing transformation. With various refurbishments coming in the following weeks, including new flooring, improved […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Tahiti Tourisme gets behind Gauguin’s World exhibit at National Gallery, Canberra
Tahiti Tourisme is supporting the Gauguin’s World: Tōna Iho, Tōna Ao exhibition which was launched at the National Gallery of Australia in Canberra yesterday, 27 June, attended by the Vice President of Tahiti, Eliane Tevahitua, and Prime Minister Anthony Albanese attending the festivities. The exhibition, open to the public from tomorrow, 29 June to 7 […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Park Trek Walking Holidays adds famous Larapinta trail to portfolio
Does a small group walking tour mean small groups walking or small people walking in a group? Time to clarify.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Amsterdam to phase out cruise ships from the city centre within the decade
There are fumes and there a 'fumes'. Amsterdam is a city of many, apparently some more acceptable than others.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
All you need to know about White Bay Cruise Terminal
Here is everything you need to know about White Bay Cruise Terminal, one of two dedicated cruise passenger terminals in Sydney Harbour. Entering the cruise terminal The terminal is located at James Craig Rd, Rozelle, with easy road access via The Crescent / James Craig Road. Pedestrians and cyclists are allowed to enter the terminal […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Cathay Pacific to relaunch Hong Kong to Cairns in December
Given the amount press shots like this in the Cairns Airport we've seen lately, things must be busy in the office!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Topdeck’s mammoth Europe Winter promotion
Pack your gloves for this European winter holiday, but you'll have to take them off if you want to tap the app. Damn.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
More than half (53%) of LGBTQIA+ travellers have experienced discrimination whilst travelling
If you needed proof that the world still needs pride events, this is it.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Intrepid’s new 12 page handbook designed to help agents sell sustainable travel
We've even got the link! You didn't think we'd make you go searching for it, did you?
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
SeaLink Whitsunday’s Red Cat Adventures and Whitsunday Jetski Tours
This article reminds us that it is too easy to overlook the magic of Australia's own destinations.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Quad biking safety questioned after 21-year-old suffers horrific injuries
She'll be picking gravel out of her face for a long while yet. We know! Hard lesson to learn.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Saudi Arabia hosts film night at the Sydney Opera House
It is very unfortunate Saudi Arabia had their cinemas shut for 30 years, however they did at least miss Vanilla Sky.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Rex kicks off new flights from Perth to Adelaide, Melbourne
Swap the quokkas of WA for the churches of Adelaide or the trams of Melbourne. Can you tell we love a travel cliché?
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Fiji Airways partners with American to offer guests access to AAdvantage rewards program
Book a flight with Fiji Airways and build up your airmiles for a trip to the States, sounds like a win win to us.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Hurtigruten first cruise line to plug into Reykjavik’s new shore power
Things are getting pretty green with Hurtigruten in Iceland, which is amazing considering how cold it is half the year.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Thai Airways expands technology partnership with Amadeus
This might be the moodiest airline photo we have ever seen. Was Thai Airways going through an emo stage?
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Incredible landscape series with images taken from a Cessna 182 called Valerie
Unlike Google maps, there is nothing weird going on here. So don't even try to zoom in.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
South Korea launches new tourist: ‘Moon of Seoul’
If you are afraid of heights we recommend that you don't read this story.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
ATTA sheds light on the top trends shaping adventure travel
Surprisingly, going out in the summer without sun cream doesn't quite qualify as an adventure holiday.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Calls for cruise industry reform gather momentum as expiration on free port access looms
Cruising could get a whole lot more difficult come December this year and it's got nothing to do with the Christmas rush!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
It is the end of financial year! Take this quiz to find out your money values
Is the end of financial year ruining your peace? We have you covered with this piece.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Explora Journeys launches Destination Experiences led by adventurer Mike Horn
Explora Journeys, MSC’s luxury lifestyle ocean travel brand, has announced Destination Experiences led by renowned explorer and brand ambassador Mike Horn. From 10-20 November 2024, guests on board EXPLORA I will have the opportunity to join Horn on two extraordinary adventures, showcasing the wild beauty of Spain’s Lanzarote and La Palma islands. During a lifetime […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
New Topdeck and Back-Roads APAC general manager Anna Fawcett is forging a different path
Good luck keeping up with Anna Fawcett. We were exhausted just reading about what she's done so far.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Zurich Insurance buys AIG travel business for $900 million
Can you insure against Bali belly? That's the real question we want to know the answer to.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Cairns Harbourside Hotel launches new tropically themed event packages
We were in Cairns for TravelDAZE recently, and we will definitely be back, for the accomm if not the weather.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
I used an AI travel agent to plan a trip to Bali – here’s what happened
Whilst the itinerary wasn't bad, their ability to engage in small talk about the State of Origin was pretty subpar.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Qatar Airways looks to take a 20% stake in Virgin Australia
Qatar is so determined for more Aussie flights after last year's denial it's begun talks to buy up big!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Solomon Airlines, Qantas and Jetstar in battle of the Pacific over flights to Vanuatu
Solomon Airlines officially told us about this about 6am. Two hours later, guess who else had a similar media release.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Cathy Freeman to speak at TravelManagers annual conference
If you want to put a flame under some of your slow clients you could ask to borrow Cathy's Olympic Torch.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Introducing Cedars Mount View in Hunter Valley NSW
Planning a weekend away at the wineries? Here's your accommodation sorted... It's even got heated floors!
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Marriott International Inc. partners with Markis Group
If you're thinking about quick a getaway this fine Thursday, let this Gold Coast gallery brighten your day.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Utah Office of Tourism re-appoints Canuckiwi to lead account in Australia-New Zealand
We've met Corey Marshall from Canuckiwi and can assure you there is a foot in both Kiwi and Canuck camps.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Luna Park up for sale for the first time in 20 years with $70 million price tag
If you've always wanted to own Luna Park then now is your time. Move quickly.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Crystal announces exclusive collaboration with Casino de Monte-Carlo
Crystal has enhanced its voyages with a collaboration with a leader in the world of entertainment and gaming to bring the first and only Casino de Monte-Carlo at sea. The collaboration marks a new chapter for the brand that promises guests an elevated level of entertainment and gaming experience. It debuts onboard Crystal Symphony during […]
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Why everybody should care that Barcelona is looking to ban Airbnb
Hotels, as a group, are now standing to attention and offering a round of applause to an Airbnb ban.
![](https://www.travelweekly.com.au/wp-content/themes/bandtv1/img/default.png)
Top Sydney chefs debut at Hamilton Island Race Week
Racers are swapping the half time oranges for fine dining, something we think could be lost on a park footy team.