Park Regis by Prince Singapore debuts under a new brand name following extensive refurbishments

Park Regis by Prince Singapore debuts under a new brand name following extensive refurbishments
Edited by Travel Weekly


The debut of the Park Regis by Prince Singapore marks the global expansion of Seibu Prince Hotels & Resorts since launching its new global brand identity in April.

Following this rebranding of the property and extensive refurbishment, Park Regis by Prince Singapore is an urban oasis that effortlessly encapsulates the essence of its unique bi-culture heritage and warm hospitality. The hotel has been transformed into a tranquil oasis that celebrates the classic hotel experience and blends modern, up-to-date technology for thoughtful guest experiences.

Deluxe queen at Park Regis by Prince Singapore.

Deluxe queen at Park Regis by Prince Singapore.

The hotel is located along Merchant Road, perfectly positioned amidst the vibrant nightlife of Clarke Quay and the cultural streets of Chinatown, while also being within walking distance of the Central Business District. The newly rebranded seven-storey hotel features 203 elegantly refurbished rooms, ranging from 20 to 30m, each reflecting a blend of classic biophilic sophistication with modern interiors that incorporates natural materials and lush greenery.

Park Regis by Prince Singapore general manager, Steven Tang, said: “As the new chapter of Park Regis by Prince Singapore unfolds, we are committed to bringing the exceptional service that is a hallmark of Seibu Prince Hotels & Resorts. This launch is not just a transformation of our hotel, but a testament to our dedication to embodying the essence of Japanese hospitality, offering our guests a true ‘home away from home’ experience.”

The newly refurbished rooms blend the brand’s bi-cultural heritage with biophilic design principles. The warm, earthy tones and natural wood elements reflect the timeless elegance of Australian influences, while Japanese minimalism is showcased through clean lines, serene colour palettes, and understated decor to create a tranquil and uncluttered ambience.

Superior twin at Park Regis by Prince Singapore.

Superior twin at Park Regis by Prince Singapore.

In line with their commitment to sustainability, the streamlined check-in process through a mobile app provides an enhanced contactless check-in process. The app also enhances room security through direct access from guests’ devices and facilitates real-time communication with the hotel team, service requests, and access to exclusive promotions.

Guests can also easily connect with the concierge using the in-room handset, with requests efficiently managed through the hotel’s cloud-based system. Rooms are equipped with 50-inch smart TVs with the ability for guests to stream their own content, providing access to hotel information, flight details, local weather, and nearby attractions, all contributing to a tech-driven, sustainable guest experience.

Tang added: “Being a part of Seibu Prince Hotels & Resorts’ prestigious global portfolio, which includes over 80 hotels, 31 golf courses, and 10 ski resorts, marks a significant milestone for us. The extensive refurbishments and new enhancements we have made to the rooms reflect our unwavering commitment to delivering a unique and memorable stay. The thoughtfully curated experiences at Park Regis by Prince Singapore are a true reflection of the elegance and prestige of our Fleur-de-lys logo, ensuring guests feel both welcomed and cherished.”

Swimming pool at Park Regis by Prince Singapore.Swimming pool at Park Regis by Prince Singapore.

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