Flight Centre peacocks with glitzy Envoyage launch event

Edited by Travel Weekly

Flight Centre Travel Group (FLT) unveiled its new brand Envoyage Australia in Sydney last night. More than 100 preferred partners attended the event which took place in the Ivy Sunroom.

Envoyage will replace existing brands FCTG Independent and Travel Partners in the Australian market from July 2024.

FLT’s Global managing director of luxury and independent brands Danielle Galloway credited the critical role played by the brand’s partners and said that the premier of Envoyage is not just the introduction of a new brand, but a testament to the power of collaboration and mutual growth in the travel industry.

“Our journey has been incredible, and last night we celebrated not just our achievements but the enduring partnerships that have made them possible,” Galloway said.

Julie Primmer, Titan Travel and Susan Haberle from Abercrombie and Kent

“Through Envoyage we are standing at the forefront of revolutionising travel, yet remain steadfast in our commitment to outstanding quality and personal connection.”

“As we usher in this new chapter we do so with a deep appreciation for the past and an unwavering excitement for the future.”

Galloway’s sentiment was echoed by the presence of Jeff Hakim at the event, the founder of the original brand “Travel Partners,’ whose contributions and legacy have been instrumental in shaping the foundation of the business’s success.

Envoyage Australia general manager Nick Queale said the evening was the perfect opportunity to share a glimpse of the brand’s upcoming initiatives which includes a shopfront offering and specialisations for independent travel advisors.

Nick Queale

“As we seek to always exceed the expectations of our partners and customers at Envoyage we will be providing a suite of new offerings that can be tailored to the individual needs of the agent or agency partners we are working with.

“This is not only our brand, but also theirs and we want them to be able to apply it to suit their own unique journeys.

Steve McLaughlin (Director of Sales, Aurora Expeditions) in the crowd during Nick’s presentation

“We’ve already had huge success with Envoyage’s launch in the USA and Canada and as we continue that momentum here in Australia it’s clear that we really are creating a true heart and home for independent travel.”

Shelley Poten, managing director at Albatross Tours, shared their appreciation, “What a truly spectacular launch of the Envoyage brand here in the Australian market, executed with the professionalism and flair that is becoming synonymous with Envoyage. It was a wonderful night of connection for partners, bringing us all on the journey and sharing the key values of Entrepreneurialism, Endurance, and Engagement. I’m excited to see this innovative brand grow from strength to strength in the coming years.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au