The oneworld Alliance has unveiled its first-ever fully branded dedicated airport lounge in Seoul.

The new oneworld lounge opens as the airline alliance prepares to celebrate its 25th anniversary later this year.

For the launch of its first branded lounge, oneworld collaborated with global aviation ground services provider Swissport and the team behind its ASPIRE Airport Lounges.

Situated in Terminal 1 of Incheon International Airport, the new oneworld lounge stretches across 555 square metres and features a contemporary new setting for up to 148 customers. The bright new lounge is no more than a 10-minute walk from the furthest oneworld airlines’ departure gates.

Incheon International Airport is served by seven oneworld member airlines: American Airlines, Cathay Pacific, Finnair, Malaysia Airlines, Qantas, Qatar Airways and SriLankan Airlines. Between them, these oneworld member airlines operate more than 60 weekly flights to Seoul, connecting the Korean capital with more than 900 destinations world-wide through the oneworld member network.

The new contemporary airport lounge experience provides oneworld customers with vibrant and calming space to recharge, relax, and dine before their flight.

Gerhard Girkinger, oneworld vice president, Customer Experience, Delivery and Membership, said: “With oneworld celebrating its 25th anniversary in 2024, we are incredibly proud to be opening the very first oneworld branded lounge experience for our member airlines’ customers.

“The new oneworld lounge is an exciting next step in our vision to making travel bright. Together with ASPIRE, we have combined refined fixtures and finishes, digital technologies, and warm and ergonomic settings to create smart and memorable travel experiences.

“Our new Incheon lounge resets the benchmark for contemporary travel and will serve as the blueprint for future oneworld lounges in select airports around the world.”

David Collyer, Swissport International AG Global vice president Executive Lounges, said: “We are thrilled to collaborate with oneworld on our first joint lounge concept and are very pleased with the result.

“Leveraging our expertise as the go-to partner for airlines to outsource their complex hub and large base operations, Swissport and our ASPIRE team are committed to bringing the same standard of excellence to oneworld’s new lounge business.”

The new lounge is open daily between 7:30am and 11:45pm (apart from Monday and Saturday when it opens earlier at 4:30am), for eligible oneworld Emerald and Sapphire customers departing from Seoul on oneworld flights, as well as First and Business Class customers travelling with oneworld member airlines.

Jochem Straatman, D/DOCK art director, said: “It was exciting to transform the highly dynamic but digital oneworld brand into a tangible and elegant and sophisticated 3D space for the first time.

“We have created an engaging lounge with its own distinct oneworld identity which has been designed as a vibrant integration of smart digital technologies to boost connectivity and fun.”

Tatiana Otani Nishi, D/DOCK interior designer, said: “Through careful design, with features reflecting its South Korean location we have delivered a modern and original premium lounge experience which makes travel feel easy, comfortable and enjoyable.”

Featuring the alliance’s bold Travel Bright branding presented in a sophisticated and welcoming way, the design cleverly incorporates subtle nods to South Korean culture, capturing the colourful Lantern Festival in mesmerising glass art and the ‘Gat’ hat in a welcoming bar, mixing traditional and contemporary aesthetics.

The lounge features a wide choice of distinct zones and spacious comfortable seating areas with relaxing, private or more sociable spaces for customers.

Customers can navigate their way through the lounge, to find a space to suit their mood, and discover the lounge’s ‘mood light’, changing its colour depending on the time of day.

Airline alliance members can continue to access more than 600 airport lounges around the world via their oneworld Priority Tier Benefits.