Qantas Frequent Flyer courts new Money Can’t Buy NBA Experiences
The airline is beginning a trial of unique premium experiences exclusively available for Qantas Points redemption. For a limited time, frequent flyers can also choose between double Status Credits or Double Points
Qantas Frequent Flyers will be able to use their Qantas Points to secure a limited number of premium NBA experiences with exclusive access, as part of a new trial for the program.
Designed to give members more unique opportunities to use their points, the trial will target elite earners in the program with high points balances. This comes as Qantas today launches a double Status Credits or double Qantas Points offer.
These select members will be offered access to premium exclusive experiences, only available as points redemptions, curated in partnership with Qantas Frequent Flyer.
The first money-can’t-buy experience on offer includes premium seats, access to the pregame warm-up, a personalised team jersey and food and beverage for an NBA game in New Orleans this April (flights and accommodation not included).
The limited number of packages can be secured for 500,000 Qantas Points, and aren’t available to be purchased with cash. Eligible members will receive a direct email from Friday 24 March with further information on the experience and how to book.
Frequent flyers have previously used their Qantas Points for exclusive opportunities through Points Auctions, including a pair of Boeing 747 Economy seats for 510,000 points, a Neil Perry x Pommery dining experience for 530,000 points and an MCG & Ponting Wines experience with Ricky Ponting for 650,000 points.
Qantas Frequent Flyers can currently earn and use Qantas Points on a wide range of experiences through Qantas Marketplace, including skydiving, harbour cruises, and cooking courses.
DOUBLE STATUS CREDITS OR DOUBLE QANTAS POINTS:
Qantas is also offering all members a choice of either double Status Credits or double Qantas Points on eligible Qantas flights worldwide.
Frequent flyers can take advantage of the limited time offer by registering for double Status Credits or Qantas Points at qantas.com/berewarded, and making an eligible booking by 11:59pm 28 March 2023 AEDT.
There’s no limit to the number of eligible flights that can be booked through the offer, which is for travel between 29 March 2023 to 28 February 2024.
The offer follows three years of status support throughout COVID, including automatic extensions, to help members retain their highly valued status.
“The majority of our members use Qantas Points to treat themselves to things that they wouldn’t otherwise buy,” Qantas Loyalty Ceo Olivia Wirth said.
“Whether it’s an extra trip away, a hotel room upgrade, a new camera or handbag, we want to make sure that our members continue to be surprised and delighted with the way Qantas Points can reward them.”
“Being able to redeem points on exclusive and premium experiences is a natural progression for our program and we are keen to understand how we can best deliver a product like this to our members through this trial,” she said.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
frequent flyers qantas reward programs rewardsLatest News
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