Qantas unveils new campaign to mark Dreamliner additions

By laurencroft

Qantas has just launched their brand spanking new Dreamliners (check them out here), and already there’s a heartwarming, real-life ad to go with it.

Its latest marketing campaign celebrates the national carrier’s people and their efforts to bring the world closer using the newest addition to its fleet, the Boeing 787-9 Dreamliner.

The campaign is part of an ongoing series, profiling the stories of real Qantas people who are involved in the preparation and delivery of Qantas’ Dreamliner; a pilot, an engineer, and cabin crew.

The campaign profiles a pilot whose curiosity for flying began while his mother worked at the airline in the 1970’s; an engineer’s early passion for mechanics and aviation started on a farm; and a flight attendant who immigrated to Australia at a young age and is passionate about making people feel comfortable and at home.

See them all here:

Qantas Chief Customer Officer Olivia Wirth said the campaign celebrates the dawn of a new era led by the Dreamliner and the dedication of its people.

“Customers have more options than ever when it comes to travel, but it’s our people’s dedication and passion for what they do, combined with our desire to innovate, that makes travellers want to fly Qantas,” she said.

“This aircraft opens up new routes around the globe which were previously unreachable, such as our nonstop Perth to London service.

“While the Dreamliner will bring the world closer, we’re keeping safety, service, and a refined sense of comfort at the forefront of everything we do.

“It was important to feature real Qantas people as they offer an authentic passion and excitement for the arrival of the 787 Dreamliner. The look on their faces when they see the Dreamliner for the first time says it all.”

The campaign will be launched this Sunday, 22 October, with filming taking place in destinations such as regional Queensland, Melbourne, Sydney and the Boeing facility in Seattle, Washington.

Qantas’ first Dreamliner will arrive in Sydney on 20 October and will operate on selected domestic flights before beginning services between Melbourne and Los Angeles from 15 December. Perth to London direct flights take off in March next year.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest comments

Maxwell Smart says:

October 18, 2017 at 2:06 pm

yawn !!! QF is behind the game as usual. Not going to start selling the old red rat, just because they’ll be flying PER/LHR soon. All of our clients(virtually none in WA) from BNE, SYD & MEL, will still have to fly 1 stop to LHR & Europe & we’ll continue to sell SQ(the best airline by far) not poor old QF.

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