Reflections Holiday Parks launches Reconciliation Action Plan to build cultural connections

Reflections Holiday Parks launches Reconciliation Action Plan to build cultural connections
Edited by Travel Weekly


Reflections Holiday Parks has launched its first Reconciliation Action Plan (RAP) to serve as a tool in building cultural connections on Country towards reconciliation.

Reflections, a Crown Land Manager which cares for 43 nature reserves and operates 36 holiday parks on 12 Aboriginal nations in NSW, has developed the RAP within the framework of Reconciliation Australia.

Under the RAP, Reflections will develop opportunities for cultural expression and celebration while delivering social, cultural and economic outcomes for Aboriginal communities.

Reflections’ CEO Nick Baker said the RAP will grow cultural awareness with Park managers and guests, boost employment and create lasting partnerships with Aboriginal people.

Reflection Holiday Parks’ Jimmy’s Beach (Supplied)

“Each year we welcome 2 million guests from Australia and abroad, and we have the chance to introduce them to Aboriginal and Torres Strait Islander cultures and protect that for future generations,” Baker said.

Reflections’ RAP sponsor and executive manager corporate communication Lauren Eyles said the Reflect RAP was a public commitment and a whole-of-organisation journey.

“Key aspects of the RAP include cultural training for Reflections staff, participation in local community events and engagement of Aboriginal service providers,” Eyles said.

Reflections’ Aboriginal engagement officer and Githabul Bundjalung woman Cheryl Newton is establishing relationships with traditional custodians to develop cultural immersion and tourism experiences.

Nick Warner PM Urunga, with Uncle Micklo and Ikla from Gumbaynggirr Dreaming

RAP outcomes will include partnerships with Aboriginal communities and Native Title Holders to create commercial and entrepreneurial opportunities.

Newton will capture learnings to help guide other Crown Land Managers to partner with Aboriginal people under a pilot program between Reflections and Crown Lands.

“Our cultures are rich and deep with Aboriginal histories as is our land, and The Dreaming set out the structures of how we care for the land,” Newton said.

“Today we still go by these structures. We still, and always will, nurture this land.”


Featured Image: L-R – Madi, far left, and Will, far right from Deadly Ed. Forster Reflections Park Manager Justine Syme and groundsman Gordon

Latest News

  • Famil

TravHost launches expert hosting service to transform industry famils

TravHost offers a pioneering service bridging the gap between media professionals, travel agents and tourism organisations, addressing the demand for exceptional famil hosts. Founded by seasoned travel media professionals Fiona Harper and Carolyne Jasinski, TravHost is poised to revolutionise the way tourism organisations and travel companies approach famils. With decades of experience in tourism and […]

  • Tour Operators
  • Travel Agents

Book big and bag a spot of the TTC Tour Brand’s Top Achievers’ Famil

TTC Tour Brands’ Top Achievers Famil incentive is back, rewarding top-selling agents with the chance to embark on an unforgettable trip to a destination that remains a secret – for now. Agents who have sold any Luxury Gold, Insight Vacations, Trafalgar, Costsaver and Contiki, from 1 December 2024 to 14 March 2025, go into the […]

  • Business Travel
  • Conferences

New Zealand International Convention Centre to open in February 2026

The New Zealand International Convention Centre (NZICC) has announced it is opening its doors to New Zealand and world conferences and events in February 2026. The long-awaited NZICC is set to transform New Zealand’s conference and events industry, boosting visitation and the wider economy with its world-class facilities. Located in the heart of Auckland’s CBD, […]

  • Cruise
  • Events

AmaWaterways invites AU/NZ travel trade to An Evening with AmaWaterways events

AmaWaterways has announced the dates of its upcoming An Evening with AmaWaterways events for travel advisors, just over a year after it entered the Australian and New Zealand markets. Dedicated to travel advisors, the events will be held in six cities and will be hosted by AmaWaterways’ regional sales managers, plus feature a presentation from […]

  • Destinations
  • Tourism

Mooloolaba cruise season boosts Sunshine Coast tourism and trade

Mooloolaba is set to welcome a series of cruise ships through February and March 2025, significantly boosting local businesses and tourism to the Sunshine Coast. Their arrival is expected to create a vibrant atmosphere and provide a substantial economic uplift to the region. Viking Sky kicks off the season on Sunday 8 February, with 930 […]

  • Food & Beverage

Little Pete Brewing opens first of its kind open-air bar

Little Pete Brewing has opened a new open-air bar at 543 Step Rd, Langhorne Creek, a must-visit South Australia destination for a drink with a view. The first-of-its-kind open-air bar sits on 8ha, surrounded by vineyards and paddocks, with the Bremer River flowing nearby and framed by majestic ancient river red gums. “We always felt […]

  • Events

CENTREPIECE is set to make a splash at AIME 2025

CENTREPIECE is set to make a splash at AIME 2025 with a one-of-a-kind activation that showcases their world-class event capabilities to inspire event planners and decision-makers. CENTREPIECE is located in the heart of Melbourne & Olympic Parks, Victoria’s epicentre for live sports and entertainment and home to world-renowned venues including Rod Laver Arena, AAMI Park, […]

  • Destinations
  • Tourism

NYC Tourism + Conventions announces two exciting new events

NYC Tourism + Conventions has announced ‘NYC Off-Broadway Week 2025’ and ‘Value Family Activities’ events lined up for this year. NYC Off-Broadway Week 2025 2-for-1 ticket sales for this event have begun with this season’s program featuring 29 Off-Broadway performances, including 18 new participants. The twice-yearly program runs from 17 February through 9 March with […]

  • Events
  • Tourism

Jeju wins bid to host 2028 Asia-Pacific Microscopy Conference

The Korea Tourism Organization (KTO) has successfully secured the 14th Asia-Pacific Microscopy Conference (APMC14) for Jeju in November 2028. This was achieved in partnership with the Korean Society of Microscopy, Jeju Special Self-Governing Province, Jeju Convention Bureau, and Jeju International Convention Center. Korea was selected as the final host after strong competition at the 13th […]

  • Cruise
  • Food & Beverage

Oceania Cruises sets new standard for onboard dining: one chef for every 10 guests

Oceania Cruises, renowned for The Finest Cuisine at Sea, has set a new standard for onboard dining with an exquisite new menu evolution in The Grand Dining Room. Launching on its newest 1,200-guest ship, Allura, in July 2025, the reimagined menus introduce over 270 brand-new recipes, from curated Signature Eggs Benedict breakfast selection to a chic French […]