Scenic ups the luxury experience with bespoke onboard retail offerings

Scenic ups the luxury experience with bespoke onboard retail offerings
By James Harrison


Scenic Group, the parent company of Scenic Luxury Cruises and Tours and Emerald Cruises, has set sail with a new international retail offering anchored in destinations and discovery.

The ultra-luxury small ship travel group partnered with Starboard Luxury to introduce custom shopping programs designed specifically for its discovery and luxury yachts that visit remote corners of the world.

Starboard Luxury, a division of Starboard Cruise Services, took inspiration from the rich heritage of quality, creativity, and craftsmanship of its parent company, LVMH Moët Hennessy Louis Vuitton, to curate bespoke collections and experiences for travellers at sea.

“We deliver the experience of a lifetime to our guests who are avid explorers,” said Damien Thomas, group chief operating officer at Scenic Group.

“Nowhere else will they find unique aspects of adventure cruising, such as Zodiacs, kayaking, stand-up paddleboarding and on-board Scenic Eclipse and Scenic Eclipse II, with two custom built helicopters and a submarine for unrivalled exploration.

“We are delighted to partner with Starboard Luxury as our onboard retail provider, who will provide our guests with the opportunity to purchase quality, specially crafted items throughout their journey.”

Aligned with Scenic Group’s innovative and tailored itineraries, the boutiques onboard will offer a specially curated assortment of items and gifts.

For polar voyages onboard Scenic Eclipse, guests can comfortably experience the ice-covered landscapes up close, with offerings optimised for the weather, such as expedition gear (allweather performance binoculars and waterproof attire), skin care formulated to protect against all climate elements, and elevated apparel.

Warm water voyages in the Caribbean, Red Sea and Mediterranean will introduce new collections of exclusive local artisanal items that guests can’t find at home, in addition to unique vintage pieces, fine jewellery, and gifts locally sourced from the region.

“Luxury travellers look for personalised experiences that offer comfort, convenience, and quality in every aspect of their holiday,” stated Stacy Shaw, vice president of Starboard’s Luxury Division.

“We have built a custom assortment for the guests sailing on Scenic Luxury Cruises or Emerald Cruises that will satisfy those desires, even in some of the world’s most remote locations.

“Whether that’s a one-of-a-kind jewellery piece made from the region’s unique gems, or an adorable plush penguin toy the grandkids will cherish, we seek out opportunities to surprise and delight guests.”

In April 2022, Starboard Luxury’s retail programs debuted on board the award-winning luxury yacht, Emerald Azzurra and the ultra-luxury Scenic Eclipse II Discovery Yacht, and will soon launch on Scenic Eclipse II on 3 May and the newly built Emerald Sakara on 5 August.

Featured Image: Emerald Azzurra

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