Small Luxury Hotels of the World (SLH) has achieved over 600 member hotels as it welcomed 80 new additions in 2024, marking a milestone year for the organization.

2025 Openings

Small Luxury Hotels of the World is introducing seven new openings for 2025, including two in Italy and one in Australia.

The famed Levantine Hill Estate, in the heart of Victoria’s Yarra Valley, opens a stunning new boutique hotel complex, Levantine Hill Hotel, in June 2025. Designed by Fender Katsalidis architects to fit naturally within the landscape, the hotel will be the perfect blend of luxury and comfort.

In January, German designer Philip Plein unveils The Plein Hotel, a playful 13-room property with the mantra “your hotel, your rules”, where gastronomic dining and nightlife take centre stage.

The Goethe Hotel becomes Rome’s latest one-of-a-kind property in February, paying homage to writer Johan Wolfgang von Goethe and his “Italian Journey”. Fusing classic Roman architecture and contemporary design, the hotel is a stone’s throw from iconic landmarks, Trevi Fountain, Piazza di Spagna, and Villa Borghese.

Opening in January 2025, Park Lane Copenhagen gives Copenhagen’s seriously stylish hospitality scene a facelift. Overlooking the gardens of Oregard Park and minutes from the sea in Copenhagen’s northern quarter, the 69-room property features a chic all-white palette and provides a unique wine experience.

In April 2025, the ultra-luxury Hermes Galapagos Mega Catamaran sets sail, offering an unrivalled exploration of the Galapagos Islands. The state-of-the-art vessel accommodates up to 20 guests in 12 opulent suites, each featuring private balconies and jacuzzies.

Barrington’s Hotel & Residences in Almancil, Portugal, also opens in April. Guests can enjoy the rebirth of this 31-key Vale do Lobo local legend building which has been transformed into a 5-star property with easy access to Algarve’s golf facilities, beaches and outdoor activities.

Laguna Coast Resort opens in Naxos, Greece, in May 2025 and is one of 21 additions to their actively sustainable Considerate Collection. The luxury eco-retreat overlooks the serene Laguna area and is surrounded by pristine nature, ancient landmarks, and the Aegean Sea. It’s a perfect base for guests to explore the area’s rich biodiversity, from seasonal wetlands to migratory bird habitats and cultural treasures like the Temple of Apollo.

Other notable additions

Small Luxury Hotels of the World welcomes the iconic Kozmo Hotel Suites & Spa and Boho Hotel Budapest (opened December 2024) into Budapest’s evolving luxury hotel scene. SLH ventures into more experiential properties, introducing four Tanzanian properties with the Siringit Villa in Usa River, Siringit Serengeti Camp in Seronera, Siringit Migration Camp in Kogatende and Xanadu Luxury Villas & Retreat in Zanzibar, all providing a dream safari & beach itinerary.

In October 2024, they also launched a revamped customer loyalty program, SLH Club. This was followed swiftly by a new app in November 2024, which offers guests a seamless and faster reservation process. The app also has innovative features such as integrated route guidance.

SLH’s exclusive strategic partnership with Hilton continues to flourish as it welcomes more participating SLH hotels into the program in early December. This took it to over 400 SLH hotels available on all Hilton direct booking channels, including Hilton.com and the Hilton Honors app. These notable developments have demonstrably fuelled growth, resulting in a 9 per cent increase in revenue across all channels compared to 2023, marking the most successful year in SLH’s history.

“We’ve enjoyed a remarkable year of growth, making an impact with our small and powerful brand,” SLH COO, Richard Hyde, said.

“This year, we’ve added a record number of 80 extraordinary hotels, surpassed 600 members, expanded our global team, introduced more compelling partnerships to enhance the diversity within our portfolio, and launched an exciting strategic partnership with Hilton. Demand for luxury boutique hotels continues to soar, and we’re delighted to be at the forefront as we head into our brand’s 35th anniversary next year.”