Start-up airline, Bonza, to embrace Uber model

Bonny Hills, Grants beach and Middle Brother mountain in the distance near Port Macquarie.

By Alexandra Coulton

Bonza has released an open letter to all Aussies giving them an update on when they can expect flights to go on sale.

The letter, penned by Carly Povey – the airline’s chief commercial officer (“otherwise known as all things customer”), explained the airline is progressing well towards going its launch but said travellers shouldn’t bank on Bonza for their essential July and August flights.

“The response we’ve had since announcing our initial 17 destinations and 27 routes has been nothing but Bonza!” Povey said.

“No, seriously. I know you’re keen to grab your cozzies and gather your rellies all for less than a tank of fuel. So, it’s only fair to give you an update on how we’re tracking.

“After all, you can’t be called Bonza and not be fair dinkum.

“We’re getting closer to take-off, which means we’re getting clearer on potential start dates. Having this locked in is key to going on sale with our first wave of flights.

“One key input is that we now have confirmation of when our first aircraft will touch down on Aussie shores. This is slightly later than first expected but gives us the clarity we need to map out the in-country process that starts once they touch down.

“In short, we’re making good progress and in the coming weeks I will provide further updates.”

The letter aims to set the tone of an open consumer brand that doesn’t leave customers hanging, commented Povey.

She went on to explain the work going on behind the scenes to get ready for take-off including the regulatory process, recruitment, uniforms, menus and interiors of the aircraft.

Povey also revealed the only way to book direct with Bonza will be through its FlyBonza App, similar to Uber.

There will be no bookings on the website, with all bookings, payments, management of booking and customer communications being direct to travellers from the app.

Povey explained why in the letter, including that the app helps to keep fares and carbon emissions low – enabling Bonza to pass on the savings to customers who can expect to pay around $50 for every hour they’re in the air.

Povey has also committed to personally answer any questions on the Bonza Facebook and Instagram pages this week.

The social channels are also where Bonza plans to take Aussies ‘behind the scenes’ soon to see how the airline is shaping up for its first flights.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

Bonza Carly Povey start-up uber