Stories Unseen expands to Adelaide

Edited by Travel Weekly

Stories Unseen, a trailblazing travel tech platform that brings local history to life, has announced the launch of its first self-guided tour in Adelaide.

They Australian tour company is bringing real-world tours to life with its virtual games, each perfectly suited to the city they represent. Stories Unseen’s latest “hire” is Dave, a 45-year-old town planner with a love of dad jokes and a keen appreciation for local wines, leads the way on their Adelaide tour.

“Designing Dave was such an intriguing process. We wanted a personality that really captures Adelaide’s pride as Australia’s first planned city and its convict-free history.” Stories Unseen co-founder, Erin Clark, said. ” Dave brings charm, humour, and a taste for the region’s finest wines, making the tour feel interactive and fun, like having a local expert walk with you, but at your own pace.”

The launch of Stories Unseen in South Australia is the result of a unique collaboration between two entrepreneurial women in tourism who’d never met in person. Erin Clark, based in Perth, and Sondra Stewart, the Managing Director of South Australia Destination Management Co. (SADMC), joined forces to create this innovative experience tailored to Adelaide. The partnership bridges expertise across states, combining Clark’s tech-driven vision for tourism with Sondra’s deep knowledge of Adelaide’s tourism landscape.

The new self-guided tour delves into Adelaide’s iconic “firsts” while also uncovering some of the city’s funniest and most surprising historical quirks.

“Adelaide is such a vibrant city, filled with stories that even long-time locals might not know,” Erin Clark added. “Coming from Western Australia, I wanted the tour to highlight what sets Adelaide apart, not just what’s Australian, but what’s uniquely South Australian. From frog cakes to pink shorts, and why crossing the King matters, we’ve uncovered some hilarious and unexpected facts.”

Working alongside Sondra Stewart of SADMC, Erin and her team spent months handpicking stories and testing the tour. “We wanted this tour to be fun and engaging, not just informative,” Erin added. “We discovered so many quirky details about Adelaide’s past, and we knew we had to include them to really bring the city to life.”

“There was a gap in the market for something that not only highlights Adelaide’s rich heritage but does so in a way that’s modern and accessible.” Sondra Stewart said. “Erin’s passion for using technology to tell stories has helped us create a tour that offers a fresh, exciting perspective on Adelaide’s incredible history.”

Dave helps travellers explore at their own pace, take side quests, and enjoy local recommendations for food and drinks. Whether a local or a new visitor, the tour is a perfect way to connect with Adelaide’s history in a new way. It is also the perfect gift for those who value experiences over material things, giving memories that last rather than items that get forgotten.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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