Sydney marathon upgrade set to add $73 million to NSW economy

Sydney marathon upgrade set to add $73 million to NSW economy
Edited by Travel Weekly


Sydney has become the seventh Abbott World Marathon Major alongside New York, London, Tokyo, Boston, Chicago and Berlin.

International organisers announced their decision at the New York Marathon on the 3 November. Sydney’s new status is expected to drive a wave of international and interstate runners, along with familes, friends and event support crew to visit NSW.

The Sydney Marathon will become an instant bucket list event for thousands of runners across the globe who have already achieved the ‘six star medal’ for completing all six major marathons – and thousands more who have been aiming for the same goal but will now want to add Sydney to their to-do list.

Major status positions Sydney as the major events capital of the Asia Pacific and brings global spotlight, with other marathons being watched by an average global broadcast audience of 20 million viewers.

Currently, all six Abbott World Marathon Majors are oversubscribed. For example, more than 840,000 people have applied to run in the London Marathon next year, with only about 55,000 places on offer.

Destination NSW estimates an extra $73 million in visitor expenditure will be added to the NSW economy over the next three years as a result of Sydney Marathon’s elevation. Over a decade, an extra $300 million will be added to the economy, with many visitors to Sydney taking the opportunity to visit regional NSW while in Australia.

Destination NSW chair Sally Loane with AbbottWMM CEO Dawna Stone.

The elevation of the Sydney Marathon to major status has been made possible through a funding and strategic partnership with the NSW Government through Destination NSW. Government support was a requirement of the Abbott World Marathon Majors criteria and involves cross agency collaboration with Transport for NSW, Destination NSW, NSW Police and NSW Ambulance.

The TCS Sydney Marathon cleared its final hurdle in September after three years of being judged against the assessment criteria of Abbott World Marathon Majors.

There were 25,000 registered runners for the marathon that winds its way through the harbour city and finishes at the Sydney Opera House.

Participation in the Sydney Marathon has increased by 400 per cent since 2022, from 5000 entries to 25,000 in 2024. It is expected that 33,300 will greet the starter’s gun in August 2025, rising to 37,800 in 2027.

Ongoing support for the Sydney Marathon is part of the broader NSW Government plan to grow the NSW Visitor Economy to $91 billion in expenditure by 2035.

Premier Chris Minns said: “We’re thrilled Australia’s only global city, Sydney is now a member of the world majors club, following the great marathon cities of Boston, Chicago, New York, Berlin, Tokyo and London.

“Achieving major marathon status is a huge honour and we are proud to be a funding and strategic partner of the Sydney Marathon.

“These runners, their supporters and fans who come to watch will bring a huge boost to the local economy.

“We have ambitious plans to boost the number of visitors in NSW and this event is another feather in our cap.

“NSW is an unbeatable hotspot for tourists across the globe and we look forward to welcoming them next year, providing a multi-million dollar boost to the economy and an unforgettable experience for the runners on one of the most scenic marathon courses in the world.”

Minister for jobs and tourism John Graham said: “They are the bucket list events that runners from across the world want to tick off. Now Sydney Marathon joins them at the starting line.

“Sydneysiders get behind a sporting event like no other city and we know more and more people will embrace the marathon whether that is aspiring to complete it or getting out to support those who do.

“Sydney Marathon 2025 will draw more visitors, but the NSW Government is just as excited by the economic boost this will provide over the long run as the status of the event grows.

“I congratulate Sydney Marathon organisers and those who worked on its candidacy, backed by Destination NSW. This is a remarkable achievement.”

TCS Sydney Marathon Race Director Wayne Larden said: “Becoming the 7th Abbott World Marathon Major is just incredible for the event, as well as for Sydney and NSW.

“This amazing milestone is going to have a profound impact on running in Australia, inspiring the community to become a marathoner and do something special for themselves, their families and friends. Community health will benefit alongside a huge increase in fundraising.

“We are so excited to deliver the 2025 event as the 7th Abbott World Marathon Major and join the greatest marathon series and events on the planet!

“We could not have achieved such incredible growth in competitors and uplift in delivery to make it into the World Majors if it wasn’t for the support of the NSW Government through Destination NSW and our partners TCS and ASICS. Our Pont3 team are first rate and have put in so much work to make this happen.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Aviation

Emirates announces third Dubai – Melbourne route to launch in March ’25, Singapore – Melbourne route scrapped

Emirates has announced it will introduce a third non-stop service between Dubai and Melbourne, starting from 30 March 2025. The new service will be operated by a newly retrofitted four-class Emirates Boeing 777-300ER, equipped with the airline’s award-winning Premium Economy product and latest generation Business class seats. The airline currently operates two non-stop daily flights […]

  • Aviation

Qantas Freight unveils specially decorated ‘Santa’s Freight’ aircraft

Qantas Freight has unveiled a specially decorated “Santa’s Freight” aircraft as it prepares to deliver more than 50,000 tonnes of international and domestic freight for the festive season. This year, Qantas Freight volumes for the Christmas period are expected to be up 5 per cent compared to last year as online shopping continues to boom. […]

  • Aviation

Qatar Airways surprises Melbourne passengers with upgrades to celebrate 15 years

Qatar Airways has celebrated its 15th anniversary in Australia by giving passengers Business Class upgrades at Melbourne Airport on Friday. The airline has flown over 9.7 million passengers in and out of Australia since starting its operation in 2009 with Australian operations commencing on 7 December 2009 with the Melbourne-Doha route. Since then, the airline […]

  • Cruise
  • Events

Norwegian Cruise Line joins Take 3 for the Sea for a beach cleanup

Norwegian Cruise Line joined forces with Take 3 for the Sea last 5 December at North Steyne Beach and Park for a beach cleanup event in aid of International Volunteer Day. The NCL team collected 1,070 pieces of rubbish, totalling 2.2kg at the Sydney location. The collected debris included 412 cigarette butts, 147 pieces of […]

  • Hotels

The Hilton brand debuts in the Republic of Moldova

The international Hilton brand is set to debut in the Republic of Moldova with the opening of its first hotel in Chisinau, marking a significant step in strengthening the country’s HORECA industry. The endeavour provides tourists with another option for world-class accommodations, excellence in standards and premium services. “Hilton’s entry into the Moldovan market is […]

  • Destinations
  • Sustainability
  • Tourism

Singapore Tourism Board accelerates its sustainability journey

The Singapore Tourism Board (STB) has unveiled two pioneering initiatives to bolster tourism and support the Singapore Green Plan 2030. The first is the Global Sustainable Tourism Council (GSTC) Attraction Criteria, the world’s first global standard specifically designed for attractions. The second is the MICE Venue Sustainability Playbook, a comprehensive guide to enhancing green practices […]