Tasting Australia announces Journey Beyond as its new presenting partner

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Edited by Travel Weekly


Tasting Australia has announced Australian experiential tourism group, Journey Beyond, as its new presenting partner.

The announcement was made by South Australian Tourism Minister, Zeo Bettison, alongside Journey Beyond executive general manager, Justine Lally.

“Central to all Journey Beyond experiences is our passion and commitment to taking guests beyond the ordinary and creating unforgettable moments,” Justine Lally said. “This makes us the perfect partner for Tasting Australia. Our most cherished memories often intertwine exceptional flavours and culinary experiences with the thrill of travel and the joy of discovering something new. They serve as a reminder that life is an unforgettable journey to be savoured.”

“Tasting Australia has become a key fixture on our state’s events calendar, and we’re thrilled to welcome Journey Beyond as the presenting partner for this iconic festival,” Zoe Bettison added. “This partnership brings together South Australia’s finest food experiences with Australia’s leading experiential travel company, Journey Beyond and its exceptional travel offerings, creating new opportunities to showcase our state’s unique food culture to a wider audience.”

“Just like Tasting Australia, Journey Beyond plays an important role in the state’s visitor economy with over 85,000 guests travelling to South Australia annually onboard our iconic rail journeys The Ghan, Great Southern, Indian Pacific and Overland,” Journey Beyond chief executive officer, Chris Tallent, said. “We are delighted to partner with Tasting Australia and provide a platform to showcase Journey Beyond’s incredible experiential travel offerings across our magnificent state and country.

“Journey Beyond naturally aligns with Tasting Australia as our commitment to exceptional food and wine experiences elevate the travel journey. On board trains like The Ghan, Indian Pacific, and Great Southern, guests are treated to multi-course meals crafted by talented onboard chefs. These culinary offerings celebrate the rich diversity of Australia’s seasonal regional produce, creating a unique dining experience that highlights local flavours and ingredients specific to the region the trains traverse.”

Partnering with Tasting Australia allows Journey Beyond to showcase these extraordinary culinary journeys, celebrating the intersection of travel and gastronomy. Together, they embody the essence of Australian hospitality, bringing together food lovers and travellers in an unforgettable exploration of South Australia.

“We are super excited to be presenting Tasting Australia, and to showcase Journey Beyond’s iconic Australian travel experiences to food and wine lovers from across the country,” Justine Lally added. “Join us for unforgettable moments in a unique activation and hub at Town Square which will amplify the incredible experiences and sensory delights that Journey Beyond delivers to our guests year-round, we can’t wait to welcome you to Tasting Australia in 2025.”

“Journey Beyond’s commitment to offering extraordinary travel experiences aligns perfectly with the ethos of Tasting Australia,” Tasting Australia festival director, Karena Armstrong, said. “Together, we will create unforgettable moments for festival-goers, showcasing the very best of our state’s food and drink while opening up new ways for visitors to experience South Australia. This partnership will add a whole new dimension to the festival and we can’t wait to share more.”

The 2025 festival program will be on sale from Thursday 5 December at tastingaustralia.com.au Tasting Australia presented by Journey Beyond runs for 10 days from Friday 2 May to Sunday 11 May across Adelaide and regional South Australia.

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