TFE zones in on “personal style” with new brand

TFE zones in on “personal style” with new brand

TFE Hotels is ringing in a new brand of hotels, officially launching the TFE Hotels Collection.

Owned and operated by the hotel group, the new brand represents a growing collection of boutique properties both in Australia and overseas, that focus heavily on individual charm and character where the guests celebrate “personal style”.

TFE Hotels now has six distinctive hotel brands in its portfolio, which sit under the TFE Hotels parent brand.

As the TFE Hotels portfolio grows, so will the range of individual hotels that will form part of the TFE Hotels Collection, providing guests with ‘more ways to stay’ across hotels and apartment style stays, and ‘more ways to meet’ for those holding events, conferences and meetings.

Hotel Kurrajong Canberra marks the first hotel in the TFE Hotels Collection, a building first opened in 1926 and re-opened by TFE Hotels in December 2014, following a refurb that brought it back to its former glory.

“As we grow our portfolio, including the next generation of Vibe Hotels and the evolution of the Travelodge Hotels brand, we are also looking at opportunities to develop a portfolio of unique and boutique properties that don’t naturally fall into our existing brand framework,” TFE Hotels’ group director of marketing Emma Fraser said.

“The TFE Hotels Collection creates the flexibility to encourage this growth, allowing our owners and their respective hotels to showcase their individual brand identities.

“TFE Hotels Collection ‘celebrates personal style’ and delivers on unique hotel experiences, from iconic buildings, to those with entrenched legacy or a strong heritage such as Hotel Kurrajong Canberra, through to contemporary and boutique establishments looking to make their unique mark, all delivered with the same welcoming TFE Hotels service.

“We look to expand this collection with other individual and distinctive hotels in the near future.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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