The $8 million Government initiative to boost sustainable tourism

Edited by Travel Weekly

Tourism Minister Don Farrell and the Australian Tourism Industry Council (ATIC) will launch a new program set to empower tourism operators to improve their environmental sustainability today in Darwin.

The Tourism Emissions Reduction Program will boost the competitiveness and marketability of Australia’s world-class attractions to visitors who are increasingly looking for sustainable tourism experiences.

The program is part of ATIC’s Quality Tourism Framework (QTF), which provides industry and operators with a suite of online training and accreditation programs delivered by ATIC.

The Australian Government is providing $8 million in funding to enhance and improve the QTF, which reaffirms its commitment to support small and regional tourism businesses enhance their quality, accessibility, and sustainability.

“This program is good for Australian businesses, workers, our attractions and the local community,” Minister for Tourism and Trade, Don Farrell, said.

“Australian tourism operators know the competitive advantage that can be gained by our country becoming a world leader in sustainable experiences.

“Australia’s natural wonders and deep connection to history and culture are crucial to the success of our tourism industry, and drive people to our shores.

“Australians should look for tourism businesses that have made the commitment to sustainability when booking their next tour, attraction, or place to stay – every dollar spent helps protect and promote experiences that can last for generations.”

Minister for Trade and Tourism, Don Farrell. (Source: Australian Labor Party)

“The tourism industry is committed to reducing our emissions by 43 per cent by 2030 and achieving net zero by 2050,” chair, Australian Tourism Industry Council, Evan Hall, said.

Evan Hall. (Source: LinkedIn).

“The next generation of visitors to Australia are looking for low emission, accessible, and sustainable tourism experiences in Australia’s unique natural and cultural environment.

“Tourism businesses now have a tool to help them estimate and reduce emissions over a 5-year plan which means these businesses can appeal to visitors who value sustainable tourism by providing accurate information about their own measures to reduce waste and carbon emissions.”

Featured image: Australian Coastal Safaris – Port Lincoln, South Australia

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Australian Coastal Safaris Australian Tourism Industry Council Don Farrell evan hall